Designing High-End Wine Box Packaging: Why You Should Go for this Packaging Design Concept by Mindsparkz?

Posted on April 25, 2022
in Branding, Design

In today’s competitive market, product packaging is more important than ever. While it’s a given that your product is the most important thing to consider when developing your brand, it’s also true that how you present your product through your packaging design concept is a close second.

Think about it: How many times have you bought a product simply because its packaging caught your eye? Or how often have you been drawn in by a clever advertisement? That’s what we’re talking about here — using visuals to connect with customers in a way that makes them want to purchase.

So, how do you make sure that your custom packaging hits the mark? Read on for some great ideas from our POS designers.

Designing A High-End Wine Box Packaging

What: A luxury packaging box that is perfect for providing protection and exquisitely presenting your wine bottle to your clients and customers.

More than that, our goal is to deliver a creative product packaging concept that is eco-friendly and can serve a purpose even after the content of the wine bottle is already consumed. A packaging where aesthetics meet function.

Why: Wine is one of the most popular alcoholic beverages worldwide. People all over the world love to have a glass or two, whether they are at a party, on a date, or just want to relax after a long day at work. They can also be great gifts for any occasion. Since wine is such a popular gift, it’s important for wine brands to invest in luxury packaging for their wine bottles.

Attracting customers is one of the most important aspects of running a successful winery. You will want your brand to stand out from all the others, and nothing is better than elegant packaging that features your brand/logo.

This allows customers to connect with your product and will create an association in their minds so that they remember it. In addition to this, they will also associate your brand with a certain standard of quality and luxury.

Unveiling the Secret: What Makes this Packaging Design Concept Special?

We know. This branded packaging box appears simple at the first glance. It is made from wood, which is a great choice when aiming for an environmentally favourable material. The rope handle completes the rustic look that makes the packaging definitely appealing.

But what makes this packaging concept special? Let’s take a closer look at the focal of this bespoke wine packaging box.

The front panel of this wine box packaging can be easily slid off to reveal the wine bottle inside.

But what’s more incredible about it is how people can also enjoy this removable panel as a wine glass holder or serving tray for spontaneous drinking time!

This packaging design concept is highly customisable. Its size will depend on the bottle’s dimensions inside to ensure proper placement and protection. It can be embellished through CMYK printing on the exterior.

Why You Should Go For This Packaging Design Concept?
  1. Luxury packaging can increase the perceived value of products. In other words, the more luxurious and elegant your wine packaging design looks, the more consumers will be willing to pay for it. This is especially true when it comes to luxury goods such as wine.
  1. This packaging design concept can also help promote your brand integrity and reputation, which can help you stand out from competitors in a crowded market space. Luxury packaging is different from standard packaging because it conveys quality, exclusivity and value.
  1. Luxury packaging boxes are handcrafted from high-quality materials such as wood, paperboard or cardboard with a premium finish, and glossy or matte lamination to add more appeal and elegance. These unique features make your wine product stand out on store shelves.
  1. Wine is a kind of noble enjoyment. Once consumers have formed this impression, they will unconsciously associate with high-end products. Wine packaging boxes play an important role in shaping this impression. With high-end customized printing and packaging boxes for wine, customers can enjoy high-quality products in an extraordinary way.

In addition, high-end printed wine packaging boxes can achieve good publicity effects through appropriate publicity methods such as magazines or large outdoor advertisements.

How Can Mindsparkz Help You?

Mindsparkz is a design agency based in Vietnam.

We are a team of creative individuals striving to provide an outstanding and unique service to our customers and come up with excellent marketing, product and graphic solutions.

Our focus is to help you add that extra sparkle to your business!

What to Read Next?

With the ever-changing trends, you must ensure that you are up-to-date and in the right direction. One of the best ways to do this is to get flat-pack products for marketing your company.

Check out our trendy desk calendar concept here!

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Flat Pack Design ideas: Step-by-Step Guide for Trendy Desk Calendar Concept

Posted on April 14, 2022
in Branding, Design

Flat packs, also known as ready-to-assemble (RTA) or knockdown furniture and fixtures, are products that are delivered to your door in a disassembled state. With flat pack design, product pieces require less space to store, ship, and market. To construct the product, you simply follow the assembly instructions included in the package.

Why is this Product Trend Popular?

Think about it: flat pack design is becoming so popular because it allows cost savings during both shipping and assembly. Since the components being shipped use less space than the finished item would require in its original state, costs related to packaging and shipping materials are reduced substantially. There’s also less potential for damage to occur during transit because most breakable parts will have been removed before shipment.

Furthermore, since these items typically come with instructions on how they can be quickly and easily put back together once they’ve reached their destination, there’s no need to hire someone who is familiar with assembling such things if you’re not so inclined yourself!

What Are the Benefits of Flat Pack Design?

Flat pack design is tailored specifically to solve many of the issues that accompany traditional forms of manufacturing and delivery, including:

  • difficulty assembling or installing products;
  • difficulty transporting products from manufacturers to clients;
  • difficulty storing products in warehouses and at client sites;
  • difficulty repairing or replacing damaged components; and,
  • limited customization options.

Flat pack design is an inspiring style that can benefit you and your clients.

You can use flat pack design for a variety of projects.

  • When you want your clients to feel like they have walked into their dream office, this type of design will do the trick.
  • When you are in need of a new way to display products, this is the perfect solution.
  • Even if you are looking for inspiration to help create new products, flat pack designs will work wonders.

Flat packs make great gifts as well because they can be customized depending on what type of product or service your client has in mind for their recipients.

Our idea is to create personalized desk calendars so that people will always be reminded when special occasions occur throughout each month and year!

Why Desk Calendars?

Desk calendars are a must-have item for every office, they are an ideal product for encouraging creativity and self-expression.

Not to mention that they are used by nearly everyone around the office — from the CEO down to interns. Since most people like to plan ahead, it allows them to easily keep track of important dates and appointments, whether it be for their personal life or for business meetings.

For businesses, flat pack desk calendars make an excellent marketing tool because they have a high visibility rate. They come in different styles and designs, so they can definitely add visual interest to any space at home or in the office.

How We Achieved this Trendy Desk Calendar Concept?

Step 1: Product Sketching

Product sketching is the process of drawing out your ideas before you start building them. It’s a way to quickly develop rough ideas, figure out what works and what doesn’t, and discover where to focus your attention when you start creating your product.

Step 2: 3D Modelling

3D modelling is a method of using software to create three-dimensional representations of physical objects. 3D models are commonly used to visualise these objects before they’re built. To achieve this 3D mode, our team used Rhinocerous software.

Step 3: Printing Files

Preparing the printing files, also known as file preparation or pre-press, refers to the preparation of the artwork or design that is sent to the manufacturer for printing. The printing file is achieved through Adobe Illustrator.

Step 5: Laser Cut File

Since the product comes in flat pack design, it will be divided into parts. Through Adobe Illustrator, we are able to convert vector files to .dwg, which is the format needed in the Laser Cutting software.

Step 6: 3D Rendering

3D rendering is the process of creating a photorealistic 2D image or animation based on three-dimensional data. To render the 3D model, our team used Keyshot software.

Step 7: Manual

Flat pack products come as custom DIY kits, allowing people to build the product on their own. This makes a manual a must-have on every kit to help them understand how to handle and assemble their flat pack product in the correct manner.

Preparing a manual gives you the opportunity to step back and think about a product’s purpose, use and users.

Wrapping this Up,

With the ever-changing trends, you must ensure that you are up-to-date and in the right direction. One of the best ways to do this is to get flat pack products for marketing your company.

The buzz around flat pack design is growing and it is not just because it is the most eco-friendly option on the market. This trend is here to stay and we have plenty of reasons you should get on board.

Choosing a trendy promotional item like this desk calendar will be able to give you a great deal of exposure and at the same time, it will also help your business stand apart from the rest of your competitors.

Let’s Create Great Products Together!

Mindsparkz is a design agency based in Vietnam.

We are a team of creative individuals striving to provide an outstanding and unique service to our customers and come up with excellent marketing, product and graphic solutions.

Our focus is to help you add that extra sparkle to your business!

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Retail Display Designers

Retail Display Designers: 5 Tips to Make Modular POS for Marketing

Posted on March 31, 2022
in Design, Services

Retail display designers, or visual merchandisers, as other people called, are in charge of putting together the visual presentation and arrangements for items on sale. Businesses hire them to promote specific products, fashion lines, new technologies, or special promotions. Their number one goal is to attract customers by setting up creative and appealing displays in retail.

Modular POS is a great solution for retail spaces of all sizes, as it can be easily adapted to fit in any space. One design can be used for different retail spaces, which saves on time and resources. Here’s an exquisite example of a modular retail display designed by our experienced designers.

This display idea is specifically designed for companies in the cosmetics industry.

This cosmetic display unit has compartments, allowing any brand to showcase products. There’s also a sliding receptacle at the bottom of the display stand, which can serve as storage for stocks. Meticulously planned and curated, we are proud to say that our designers really did a great job in this one.

Furthermore, this retail display idea is engineered to advertise cosmetic brands effectively. The top area is ideal for customising brand names. In addition, it is made from sustainable material, which is wood; thus, it is guaranteed safe for the environment and easy to manufacture when needed.

  • Retail Display Designers

With so many benefits, it’s no wonder that modular displays are becoming increasingly popular with designers and retailers alike. And the role of retail display designers is very crucial as they are the ones who plan and create the designs. Indeed, they are paramount to the success of any advertising campaign.

Top 5 Tips To Make Modular POS

  1. Determine the purpose of the display.

Is this for temporary use at an event? Will it be used on multiple occasions? Are there any restrictions regarding the size of display allowed? Knowing the answers to these questions will determine how your team designs the overall structure of your display. The more complex the display needs to be, the more planning will be needed from your design team.

  1. Know your dimensions.

Modular displays need to fit together like pieces of a jigsaw puzzle, so they have no flexibility when it comes to their measurements. Measure everything as precisely as possible, down to the millimetre or fraction thereof.

Keep your needs in mind when designing. Retailers with small stores might prefer low-profile modular displays made of acrylic or wood; high-traffic retailers might prefer something sturdier, like metal or stone.

Consider whether you need lighting or electricity access as well — if so, how will you fit those features into your displays? Keep branding guidelines in mind.

  1. Choose the right materials.

What type of materials will suit your products and what will delight customers? You may need to experiment a little before you find the right combination of materials for your modular point-of-sale displays.

  1. Think of it as a system.

Modular POS consists of individual elements that can be combined in many different ways.

You can place those elements together in an infinite number of variations depending on the size and shape of your retail space, the products you want to promote, and what message you want to convey.

If you plan to use modular POS for marketing in retail design, think of it as a single system rather than individual units.

  1. Use consistency.

When designing modular POS for marketing in retail design, keep up visual consistency between the individual units by using similar or identical materials and colours.

This will help tie your display together and make it easier for people to recognise your brand.

Roles of Retail Display Designers

Display designers use their design skills to promote the image, products and services of businesses and other organisations. They focused more on designing displays, stands, and panels used at tradeshows, exhibitions, conferences, and events. Moreover, they produce POS displays, which are stock containers that are usually mass-produced and installed in hundreds of retail outlets.

Retail display designers’ works involve:

1. Planning and making presentations to win potential clients.

2. Connect and discuss with the clients the brief and identify the important messages that need to be conveyed.

3. In charge of understanding the client’s details such as branding, products, and target market.

4. Research costs and work within the client’s budget.

5. Create the design needed and revise based on the client’s feedback.

6. Monitor the production of the chosen design and ensure the quality of the finished products.

Qualities of Highly Effective Designers

Visual retail design is a very important profession within the retail industry. Retail display designers possess unique characteristics that are needed in every retail marketing. But what are the skills of good display designers?

  • Designers should be creative thinkers. Their imagination should always be their limit.
  • They should know how to appeal to the audience.
  • Retail display designers must always be updated with the trends.
  • They know the importance of communication. They know when to talk, ask for help, and explain their masterpiece.
  • Designers are efficient. They know to prioritise work and get it right.
  • They are meticulous and don’t let a single mistake pass.
  • Designers are open to criticism. They know how to accept feedback and use it to improve their work.

Benefits of Hiring Display Designers

Helps your branding.

How you present your brand and your products to your target audience creates a lasting impression. The visual representation of your brand is going to be the first thing most customers see. Thus, you have to be keen on how you want them to see your brand.

Display designers can ensure that every aspect of your branding— from where to put your logo on display to where to install it in the retail, designers can help you decide what’s good for your business.

Save your time.

Of course, you cannot create your design that sells unless you’re also a designer running a business simultaneously. Though there are easy access tools, working on your own display idea consumes a lot of time. Thus, hiring professional designers is an option to consider.

Display designers are very familiar with many software and technology, so choosing the best one that fits your idea is easy for them. As they are experienced in the field, they know what design would sell and how long will it take to finish a certain project.

Saves you money.

Imagine working with inexperienced designers. It cannot guarantee that they can do the job at the speed and pace you expected. Moreover, they are more likely to finish the work longer than expected — missing the deadline, yet you still have to pay them. That is one of the risks of hiring someone new in the field.

You can prevent this to happen when you hire professional designers. They can help you save in two ways: First, they’ll prevent you from wasting money and resources on design assets that don’t work for your brand. Second, good designers will create assets that generate a higher return on investment based on the time they put into them.

Offers new ideas.

We know it’s hard to come up with new display design ideas, especially when you’re not into designing. But it’s an easy-peasy thing for designers. That’s why they are the go-to people when marketing in the retail setting.

Great retail display designers constantly look for ideas they can use for designs. They know how to come up with concepts that are not just good for brands but also beneficial for the customers. They collaborate and conduct product design brainstorming sessions to collect details and approach for the success of a project.

Our Designers

Here at Mindsparkz, we are proud to say that our team of designers are passionate and has in-depth knowledge of their craft. They’ve been also working with our sister company, ODM Group for years now. They already worked with big local and international brands to create the design they need for their promotions.

Meet our dedicated team of designers

Why Work With Us?

Here at Mindsparkz, we always make sure that we meet our client’s needs. We give back their trust given to us by giving our best in every project they ask from us. Moreover, we ensure that we give the best value for their money.

We also have what we call a design retainer program for our clients. The program gives clients the ability to dictate deadlines and have their work prioritized. Moreover, it simplifies our client’s accounting and saves costs while getting consistent results.

Feel free to connect to our team and learn about the services and the design retainer program we offer.

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