Sustainable Packaging Design Agency

5 Best Reasons to Work With A Sustainable Packaging Design Agency

Sustainable packaging is a new trend that has gained popularity in recent years. But while we all want to be environmentally friendly, it’s not always easy to make the changes that are needed. Thinking about switching to environmentally-friendly packaging but don’t know where to start? Let us discuss the top reasons why you should work with a sustainable packaging design agency in this blog!

Your brand reputation is everything when it comes to marketing your business, especially in today’s economy. When you choose to go with any type of packaging solution, including sustainable options, you’re sending a message about your company’s values and ethics to consumers. This can impact their decision whether or not they purchase your product — and if they do purchase from your company, how much they’re willing to spend on it.

Choosing sustainable packaging ensures that customers know exactly what they’re getting into when making purchases from your company — quality products that align with their values and fit into their lifestyles. This also gives them peace of mind that they’re making an ethical purchase rather than just buying something because it looks nice on the shelf or fits in their budget.

Why Work With A Sustainable Packaging Design Agency?

  1. They Understand Sustainability

Sustainable packaging design agencies have experience in working within the parameters of this complex and ever-changing industry. They know what it takes to create designs that meet your sustainability objectives whilst also meeting the needs of your customers and other stakeholders including regulators and retailers. Their expertise will ensure that they can help you achieve all of these goals while still producing beautiful designs that resonate with today’s consumers.

  1. Improve Your Brand Image

Consumers are looking for brands that have a strong commitment to sustainability and reducing their carbon footprint. If your product is packaged in non-recyclable materials or comes with excess waste materials, you can expect customers to be turned off by your brand image.

Working with an agency that specializes in sustainable packaging design will help improve your company’s reputation by demonstrating that you care about the planet as much as they do.

  1. Reduce Your Costs

Sustainable packaging is often less expensive to produce than traditional packaging, giving you more bang for your buck. This can be attributed to the fact that it uses less material, as well as the reduced energy and water usage associated with manufacturing.

  1. Increase Your Sales

Sustainable packaging is often seen as a way to differentiate your product from others in the marketplace, which can help increase sales. Consumers are becoming more aware of how their purchases impact the environment and they want to support businesses that make sustainable choices.

  1. Meet Customer Demand

Sustainable packaging design has become a hot topic in the last few years. Consumers want to know exactly what’s in their products, and they want to know that the companies making them are ethical and responsible.

This is where sustainable packaging design comes in. A sustainable packaging design agency can help you create packaging that meets your customers’ demands for transparency and corporate responsibility.

To Wrap It Up,

If you’re looking to make an impact on the environment, you’re going to need to make sure that your packaging design is just as sustainable as your products. You can’t expect people to be receptive to your message if it’s not presented in a way that’s appealing and eye-catching.

This is where working with a company like us comes in handy. We’ve got the experience and know-how when it comes to creating packaging that showcases your brand in the best light possible. We’ll work with you every step of the way, from concept development all the way through production and delivery.

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3D Shop Model

Learning the Basics of Designing a 3D Shop Model: Guide from the Experts

Pop-up or 3D stores are temporary retail spaces that are used to promote and sell products of all types— from food and drinks to clothing and gifts. They are gaining popularity as they don’t require a higher cost or commitment of a long-term lease. Therefore, learning the basics of designing a 3D shop model becomes a must for businesses.

Though business owners are not responsible in this area, they need to familiarise themselves with every company’s product, service, and marketing strategy. Indeed, product and service knowledge is an essential sales skill.

Step-by-Step Guide to Designing a 3D Shop Model

In order to create 3D models, our designers use various software, including, Photoshop, Rhino 7.0, Keyshot 11.0 and Illustrator. Here’s how they make this particular 3D shop model.

1. Create the Layout of the inner space.

The first step in creating a store 3D model is to plan its inner Layout. It is crucial as it serves as the map of the store’s interior. It displays the various sections, shelves, or fixtures, and the ideal route for customer flow, all about the space available. How stores arrange their products is not something they do randomly. It undergoes several planning and brainstorming before they come up with the ideal store plan.

2. Sketching for an overall view and inside detail.

The next step in creating a 3D model is sketching. There are two ways how to sketch a design. The first one is by hand sketching, while the second one is by using digital tools. Our designers preferred the first option as they found the result better — more detailed and precise.

Sketches are an essential part of the design and development process. Sketching allows our designers to be more flexible in creating a blueprint of the final product.

When drafting, we recommend our clients opt for multiple sketches to simulate different product outcomes. This allows clients to make quality decisions when they can assess their options. 

4. Choose the model colours.

After finalising the Layout and sketches, the next step is choosing the colours for the 3D shop model. Picking the right colours can help communicate different messages to buyers.

Thus, designers must have open communication with the client to help them decide what schemes to use for the project they prepare.

4. Create the 3D Layout.

Once the colours to use have been decided, the next thing to do is create the Layout using the 3D software. Our designers use Rhino 7.0 to complete this process.

5. Draw the interior furniture and organise the Layout again.

The next step is to draw the furniture within the shop to visualise how the shop will look when the items are added inside. After adding these shelves, designers will organise the Layout once again.

6. Fix the detail to finalise.

Checking each detail is very important to finalise the model. Areas needing improvement should be fixed and revised immediately to proceed to the next step, which is exporting.

7. Export to Render File.

After finalising the detail, the design should be exported to render the File.

8. Render the Model.

After exporting, the next step is to render the 3D shop model. 3D rendering allows designers to create a realistic image of the idea. Our designers use Keyshot 11.0 software.

9. Set up Lighting, Material, and Environment.

The next stage after rendering the model is designing the lighting and material used for the shop. From a retail perspective, lighting highlights architectural elements and product qualities and creates virtual spaces.

This affects how customers feel in a space, their opinion of a product, and, ultimately, their decision to purchase or not. Therefore, choosing proper lighting is indeed critical to any store design.

10. Render the Visual Model and Retouch the Images.

The last and definitely most important stage is the final rendering and retouching of the images. This is when you will finally see the overall view of the finished product. Designers need to have an eye for detail to see which of the images need retouching and revisions.

Benefits of Using 3D Shop in Your Business

  • Expand your territories in a temporary outlet.
  • Used as a quick, low-cost startup option.
  • Can be customised depending on your ideas.
  • Convenient to take your store on the road to capitalise on sales at festivals, seasonal markets and events, or use it as a permanent fixture.
  • Effective in selling goods, accessories, branded cloth, gift with purchase and other merchandise.
  • The contemporary concept of the pop-up shop.

Final Thoughts

A 3D shop is a great way to test out how your target audience will accept your business. Since it’s cost-effective, you don’t have to worry much about how the money you’ll invest in it. Likewise, the chance for it to be successful is very high. Therefore, if you’re considering adding it to your marketing campaign this year, it is necessary you are aware of the process of designing one for your business.

However, if you don’t have experienced designers in your team, you can consider hiring one for this specific project. Our designers are here to provide with you the service you need.

Meet our design team…

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Innovating Promotional Products: Top 4 Reasons to Work With A Product Design Consultancy

The world is changing, and so are people. Consumers are becoming more demanding and they have a greater variety of options than ever before. To keep up with these changes, businesses need to constantly innovate and improve their products to meet the demands of their customers. How can a product design consultancy assist you in developing more innovative custom promotional products? Let’s take a closer look at this blog!

The ability to innovate is what makes your company stand out from its competitors and make a name for itself. On top of that, innovation can help you to:

  • Improve Product Quality

Innovation is a critical component of product quality. It is often considered to be synonymous with creativity, but it is not just about coming up with new ideas.

It could mean figuring out what needs aren’t being met and filling them. It’s also about using technology and other resources to come up with solutions and move toward a vision of how customers’ lives could be better with your promotional products.

  • Generate New Revenue Streams

Innovation generates new revenue streams by opening up opportunities for growth.

In today’s business environment, you can’t afford to wait for new product ideas to come to you. You must be proactive in identifying and developing innovative products, services, and solutions that will help your organisation achieve its strategic objectives.

  • Creates Competitive Advantage

Innovation creates a competitive advantage for your business by making you more efficient, productive, and profitable than your competitors.

When you innovate, you’re essentially creating new value for your customers. You’re giving them something they didn’t know they needed, but want once they see it.

  • Survive a Downturn or Market Change

Innovation is a critical part of any business, but it’s especially important during times of change.

Innovation can help you survive a downturn or market change by providing new products and services, creating new markets and expanding into other industries. It also helps to ensure that your business stays relevant over time.

What is A Product Design Consultancy?

A product design consultancy is a company that provides a range of services to help you bring your product idea to market. They offer an array of services, from creating a visual representation of the product, prototyping and testing it, to even helping with marketing and distribution. They will work with you from start to finish in order to create a product that meets your needs and expectations.

Why Work With A Product Design Consultancy?

  1. They know their stuff.

Let’s face it; you don’t have time and expertise for everything.

Product design consultants are experts at what they do — designing products — so you don’t have to be. If you have a great idea but lack the skills or time to turn it into reality, then hiring an expert will save you time and money in the long run.

2. They allow you to focus on results rather than details.

If your company is growing quickly, there may not be enough hours in the day for everyone to get their work done, so bringing in someone else who already knows how to create successful products can help eliminate some of your workload so that you can focus on other things.

3. You don’t have the resources needed for development.

Not all companies have the resources needed for developing a new product from scratch or improving an existing one. Some companies lack the financial resources or employees with appropriate skillsets, while others may not have enough time because their core business is already very busy.

If this is your case, consider working with a product design consultancy that can help you develop your idea into a concrete solution that meets both users’ needs and your company’s goals.

4. You need new perspectives.

Working with a product design consultancy gives you access to more than one designer (and possibly other specialists) and allows you to move quickly on your ideas.

In addition, working with an external team will allow you to see a variety of different perspectives on your product and get feedback from people outside your organization who may not be aware of any internal politics or constraints within your company.

Why Work With Us?

When it comes to product design, it’s easy to get lost in the details. And while the details matter, they’re not what set a product apart.

The best products are simple, understandable and delightful — and that takes time, expertise and experience. That’s where we come in. We can help you make your product better by bringing clarity through research, strategy and execution of ideas.

We have extensive experience working with clients across the globe and we have completed projects for a diverse set of industries including automotive, food and beverage, healthcare, drinks and more. If you are looking for a reliable partner to help you with your product design needs then we would love to hear from you.

Check out our Design Retainer Program:

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