inspiring quotes for empowering women

Inspiring Quotes for Empowering Women

On Sunday, the 8th of March, we celebrated International Women’s Day.

This day honours the achievements of women all across the world in a fight that has moved generations – the fight for equal rights. Throughout the past, women have been pursuing a better life, better work conditions, equal paychecks, the right to vote (…) – this battle has been bravely fought, we have accomplished a lot and launched a new era – many women are more independent and strong enough to stand up for themselves. But there’s still so much more to be accomplished. There’s still so many girls and women that are being denied their basic human rights. That’s why it’s STILL VERY IMPORTANT to acknowledge this date – we want the world to be reminded of our long journey fighting for gender equality, reminded that we have gone a long way, reminded that this battle isn’t over even though there are more and more movements in supporting women. We believe that every single person on this planet deserves respect, love and freedom.


Interesting fact about Vietnam: Women in Vietnam plays a crucial role in the workforce; it is one of the countries in Asia where more women work. Indeed, this beautiful country has the highest labour-force participation rate in the entire world! An average of 79% of women aged between 15 to 65 is working, compared to 86% for men.

On behalf of March 8th, Mindsparkz would like to send everyone a special gift – some inspiring quotes to empower women.


Inspiring quotes…

#1: “Each time a woman stands up for herself, she stands up for all women.” ~ Maya Angelou

#2: “A girl should be two things: who and what she wants.” ~ Coco Chanel

#3: “No one can make you feel inferior without your consent.” ~ Eleanor Roosevelt

#4: “The circles of women around us weave invisible nets of love that carry us when we’re weak and sing with us when we’re strong.” ~ S.a.r.k.

#5: “You have to have confidence in your ability, and then be tough enough to follow through.” ~ Rosalynn Carter

#6: “You cannot hope to build a better world without improving the individuals. To that end, each of us must work for our own improvement.” ~ Marie Curie

#7: “Women have discovered that they cannot rely on men’s chivalry to give them justice.” ~ Helen Keller

#8: “There is no limit to what we, as women, can accomplish.” ~ Michelle Obama

#9: “When we empower girls hungry for education, we cultivate women who are emboldened to effect change within their communities and globally.” ~ Megan Markle

#10: “Feminism isn’t about making women stronger. Women are already strong, it’s about changing the way the world perceives that strength.” ~ G.D. Anderson

Which one of these inspirational quotes for women was your favourite?

It’s always great to have some role models to look up to.

These words of wisdom can give encouragement and empowerment. This is also a way to celebrate and promote the achievements of women all around the world.

Hope you had a great women’s day!


Spread the love in the comment section below. Would be wonderful to know if you got inspired!

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HOW TO DESIGN A PACKAGING RIGHT FOR YOUR OWN PRODUCT

You might even want to have your own business with your wide range of products to sell. You have the product but you do not know how to design a packaging that would effectively gain attraction and attention from the market. Here we will be discussing the importance of packaging and how to make packaging effective in the eye of the buyers.

The basic function of packaging is to protect the contents from damage, dust, dirt, leakage, pilferage, evaporation, watering, contamination and many more depending on your purpose too. On top of that, it also helps to identify, describe, display, promote and otherwise make the product marketable and keep it clean. Packages should be made in a way that the product could be conveniently taken from one place to another and can be handled easily by middlemen or consumers. The size and shape of the package also should be convenient for retailers to keep in shop or for consumers to keep at their home.

It Must Make the Brand and Purpose Clear

Even the most generic budget brands make their product and purpose clear, or else nobody will buy them because nobody will know what they are. While the budget brand may simply state “Tomato Sauce,” other brands must make that clear as a baseline for all other packaging design considerations. People will not buy a product if they do not know what it is and what it does.

Packaging Must Engage Consumers

Unboxing is the engaged process in which a product is freed from its protective packaging. In order to engage with consumers, you have to understand who they are, why they’re buying your product, and what they’re not getting from the competition’s unboxing. This insight will allow you to apply graphics and create well-timed key messaging opportunities with consumers. What are well-timed messaging opportunities? Professional packaging designers will map the user experience identifying where consumer’s eyes will land at each phase of the unboxing. By mapping the steps in the unboxing you can determine the appropriate position for messaging, branding, and regulatory.

Wine brand 19 Crimes claims that every bottle has a story. Consumers engaged the criminals depicted on the labels with their phones to watch them come alive and tell their own tales. With over 1 million views collectively on Youtube, 19 Crimes shows how to engage consumers by doing something different in your industry.

Packaging Must Deliver a Memorable Out of Box Experience

OOBE or Out of Box Experience begins the moment you commit to opening your pack. The term originally referred to what happens after the product has been unpacked and plugged in, “out of the box” after it’s been removed. But today the term has been adopted by brands to include the unboxing of the product from the packaging. 

Creating a unique first-use experience begins in the box and how it is opened. Delivering organized wayfinding helps to inform consumers of all ages how to assemble, how to return, and what to do next. A memorable experience begins with fit and proportion, limit the number of packaging elements to a minimum. People buy for products, not for packaging. Use color to compliment the product, remember the product is the hero and packaging is there to compliment it. Remember that it’s always on-brand to design with fewer materials and make sustainable choices.=

In the instance of Apple, the 3-second delay due to the vacuum created when the lid separates from the base develops a branded moment of anticipation. The product is revealed and ready to go, what happens after it has been unboxed is the start of a beautiful friendship with a product. But in those 3 seconds, Apple has ingrained in the client how everything should work from this point forward smoothly. 

It Should Capture and Call Out Benefits

“Clean labeling” is hot right now. It means that labels offer clear, concise information about the brand and product, including health benefits, company values, and packaging sustainability. If your packaging is biodegradable or easy to recycle, the design should say so. If your product is low-sugar, organic, or plant-based, likewise, it should say so clearly. People care about unique product attributes.

It Should Be Designed for its Target Audience

You would not put a photo of a dog on a bag of cat food. While designing for the target audience is not always this straightforward, it is important for brands to learn to whom, exactly, their packaging designs appeal. Testing could show, for example, that a particular packaging design gives the impression of being “for women,” “for older people,” or “for trendsetters,” and you should know this. If your packaging design does not align with your target audience, it is probably time for a refresh.

Packaging design must not only contain products adequately and safely, but it must also include required elements like ingredient and nutritional information, as well as barcodes and other necessary elements. At the same time, it must appeal to consumers, often amid dozens of competing items. The packaging design should never be an afterthought because it is such a crucial element of the marketing strategy. Brands that ensure their packaging fulfills all the key elements consumers expect from packaging designs gain an edge over their competitors, whether they are sold online or in physical retail stores.

How Can Mindsparkz Help?

Mindsparkz is a design agency operating under the ODM Group, a company with over 17 years of experience in the field of marketing. At Mindsparkz, we assist companies in every step of the process from Product Design, Product Branding, Web Design, and Graphic Design. If you are looking to produce a product idea of your own, contact us to find out how we can help you in making your dream product come true!

This can also be complemented with our procurement office from the ODM Group, to help realize your designs. Check out our portfolio to see our past projects.

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Promotional Display Ideas to increase brand awareness

Point of purchase displays or promotional displays are the eye-catching promotional and/or sales displays we see at cash registers or checkout lines at stores. It’s a way to promote a product while getting into a potential customer’s head. The promotional display comes in various designs and ways to create them. The importance of them is also to increase brand or product knowledge, visibility as well as other information or marketing campaigns.

How do companies and businesses create a good promotional display that could actually help them eventually increase sales? Here are some ideas that you might take and use for yourself!

Magnetic POS display

We often get attracted to things that are unique or never seen before. Such as this levitating promotional display that showcases the product of a speaker above. This unique essence of putting your product while it is levitating for customers to see are not done by many is easily attractive by many. This high rate of attraction would lead to customers’ sense of curiosity in finding out what the product is and could lead to a higher probability of the customer  purchasing the product.

Rotating POS Display

Now a little similar to the Magnetic Display, Rotating POS displays should capture the eye and attention of customers, and Cadbury nailed it. Through this POS marketing idea, Cadbury was able to build its brand. Cadbury’s chocolate point-of-sale display strongly presented the company’s personality. Yes, a custom store display enables you to tell your brand’s character. Cadbury’s retail POS display tells its customers that its brand is sweet, thoughtful, and delightful. The display was able to connect and stimulate customers’ emotions while inside the store.

Ceiling Grabbers

The ceiling may be the most underutilized space in a retail store. We have check-out dividers, on-shelf, and counter displays. However, we seldom see ceilings being utilized for promotions save for hanging displays. This is why we feel ceiling grabbers would be a fantastic addition to your in-store marketing.

As a customer enters a store, a variety of retail store displays welcome them. From promotional floor displays to hanging store signages, these silent marketers share a common goal— to draw the attention of shoppers and influence their purchasing decisions. However, with the numerous promotional display ideas that are available in the market, you may feel it is hard to stand out from your competition.

Conclusion

Undeniably, every business is competitive. Your brand needs to be distinguishable to be able to stand out from the pack. Having unique promotional products alone is not enough; you also have to develop a clever presentation that will definitely grab your shoppers’ attention. Choosing the perfect custom point of sale display for your promotional needs can give you the competitive edge you need. In Mindsparkz, we will help you design and create an effective marketing POS display that will suit your brand. We make sure to uphold our mission of providing clients with high-quality and effective promotional products.

Check out our website through the QR code down below!

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5 Effective Product Decoration Guide Point

We are continuously thinking of how we can promote our brand to capture better market attention. One way would be to use promotional products. However, what type of design techniques or factors do we want our promotional products to have? Here we will be going through 5 popular techniques that can be used to help with your creative process and ideation on the types of products you might consider doing through our Product Decoration Guide Point!

Screen Print

Screen printing is a printing method that uses a plate that uses a “screen mesh,” which is woven with synthetic fibers such as polyester or metal fibers such as stainless steel. It is a type of “stencil printing,” which prints on target objects by passing ink through the mesh of a screen mask.

Embroidery

Embroidery consists of stitching a design into the fabric through a fast automated sewing machine. We recommend embroidery for caps, clothing, towels, and bags. There is an extensive range of color options for embroidery. Embroidery is generally very durable so it will last the lifetime of the fabric. You can achieve a three-dimensional look to your logo.

Debossing/Embossing

Embossing is the impressing of an image using a hot metal plate to achieve a raised surface in the material. Debossing is flattening an image using a hot metal plate into the material’s surface so that the image is indented into the product. Finally, foil Stamping uses colored foil on the hot plate to transfer the foil to the surface. To create a dazzling three-dimensional effect, using a foil stamp with embossing! These decoration methods are perfect for leather goods.

Laser Engraving or Etching

Laser engraving is the process of adopting a computerized laser for etching the surface of an object. It is a very long-lasting decoration technique with subtle but striking results. Laser engraving works very well for wood, metal, some plastics, and glass.

Transfer – Digital, Plastisol

We recommended digital transfers for any design that uses many shades of colors or a photo. Transfers are a decoration method that prints the design onto a special paper first, rather than directly to the product. It is then placed on the product and pressed with a heat press at high temperatures.

After the heat dissipates, the paper is removed to show the design. Plastisol Transfer uses a special plastisol ink, where a digital transfer uses CMYK inks to transfer full-color designs onto the garment. You can print more detailed and vivid images than those produced with conventional screen printing.

How Can Mindsparkz Help?

Mindsparkz is a design agency operating under the ODM Group, a company with over 17 years of experience in the field of marketing. At Mindsparkz, we assist companies in every step of the process from Product Design, Product Branding, Web Design, and Graphic Design. If you are looking to produce a product idea of your own, contact us to find out how we can help you in making your dream product come true!
This can also be complemented with our procurement office from the ODM Group, to help realize your designs. Check out our portfolio to see our past projects.

Read More