Product concept design is the first stage and a crucial part of the product development process. It involves the initial ideas and concepts that must be developed and implemented. The success of any product depends on how well it can meet the customers’ needs. As such, you need to ensure that your concept design has been thoroughly thought through before manufacturing it.
The Purpose of Product Concept Design
- To Create New Opportunity
It can be difficult to determine what products and services will be successful in the marketplace. That’s why it’s important to develop a clear understanding of your customer’s needs before you begin designing products or services.
Conceptual design is the foundation of a successful product management process. It creates a new opportunity that leads to a new market.
A good product concept design will allow people to see things in a different light and will give them a reason to choose your product instead of your competitors.
2. Identify and Evaluate Alternative Concepts
This process begins with an analysis of the market opportunity, which helps determine what customers want and how they want it.
The designer takes this information and uses it to develop a product idea, which may be an entirely new design or an improvement on an existing design.
The goal of this evaluation is to choose the prototype that best meets user needs and requirements, which will then be developed into the final product.
3. Clarify the Value Proposition to Customers
It’s a simple but powerful question that all products should answer: Why do people need this?
The answer will help you understand what makes your product unique: what benefits it offers, how it compares with other similar products, and why people might buy it over other solutions.
By clearly defining a value proposition for customers, you’ll be able to focus on differentiating your product from the competition and communicating its strengths in an appealing way.
4. To Achieve Originality
The goal is to come up with something unique and different from what’s already out there. This originality can be achieved by combining existing concepts or by creating something completely new.
It’s also a way to show off your creativity and demonstrate your ability to think outside of the box.
Many products are sold because they’re new and different, such as the iPod, iPhone or Microsoft Surface tablet, which took advantage of new technologies and user interface designs.
Conceptual Design: Electronics Gift Set
Combining style with functionality. A gift set concept for the tech-savvy…
As more and more people are using their mobile gadgets for everything, it has become apparent that the battery life of these devices is not enough to last a full day.
Enter the power bank. A power bank is a portable device that stores energy and can be used to charge electronic devices. It is also called a battery pack, power bank or portable charger. It is portable and lightweight, so you can easily fit it in your pocket or purse without adding too much weight to your belongings.
Why: As we all know, the tech industry is a fast-paced one. New gadgets and gizmos are coming out every day, and there’s always something new to learn. For those who are constantly on the go, having some backup power is a must.
What: The gift set idea that we have in mind consists of three products: a multi-charging connector, a power bank and an inductive charger.
It is perfect for people who love technology and want to keep up with the latest trends in the field. The products included in this gift set are all useful items that can be used daily by most people.
Creating the Visual Appearance: A product is more than its function. It’s also a tool to express style and personality, and a way to connect with other people. When people purchase or receive a promotional product from you, it becomes part of their life — it’s something they interact with every day.
Lunar New Year is coming — being one of the biggest festivals in China, it is also our favourite season of the year! It has been our annual tradition to produce a socks collection and other promotional merchandise featuring our Chinese Zodiac icon of the year.
2023 is the Year of the Rabbit. Meet Rita!
Rita is our Chinese Zodiac icon for the upcoming Lunar New Year. Her character is conceptualized to reflect the top characteristics of people who are born in the Year of the Rabbit.
In essence, Rita is our witty and ingenious Rabbit icon. You can see her smiling all ears while gobbling up her carrot!
Take a closer look at how each product on this gift set concept is incorporated with Rita’s character:
Portable Power Bank
This gift set also comes with a gift packaging box that can be customised with your own branding. It is designed with a foam insert inside to keep the merchandise in place and safe all the time.
Aside from this electronics gift set idea, you might also love to check out our Year of the Rabbit socks. Read more about it here:
Expand Your Opportunities With Product Concept Design…
The goal of conceptual design is to take an idea and turn it into something tangible that can be used as inspiration for future products or services. This process involves using creativity, imagination and innovation to come up with ideas for new products or improvements on existing ones.
By focusing on the customer experience, you can create something that will be successful in the marketplace by meeting their needs better than anyone else’s solution does.
Our Superb Design Team Can Help You Out!
The beauty of working with a team of designers is that you have the advantage of multiple creative minds working together on your project.
Our in-house design team based in Vietnam, Mindsparkz, can help you with your next project. We are passionate about our work and we believe that the best results are achieved when we take the time to understand our clients’ business and their target audience.
We have extensive experience working with clients across the globe and we have completed projects for a diverse set of industries including automotive, food and beverage, healthcare, drinks and more. If you are looking for a reliable partner to help you with your product design needs then we would love to hear from you.
Check out our Design Retainer Program:
Technical drawings are engineering documents. In order to produce many products, the manufacturer or mould makers will require information on the product. These include detailed drawings of the product with specific measurements that would be used in the manufacturing process.
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