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Inspiring Quotes for Empowering Women

On Sunday, the 8th of March, we celebrated International Women’s Day.

This day honours the achievements of women all across the world in a fight that has moved generations – the fight for equal rights. Throughout the past, women have been pursuing a better life, better work conditions, equal pay checks, the right to vote (…) – this battle has been bravely fought, we have accomplished a lot and launched a new era – many women are more independent and strong enough to stand up for themselves. But there’s still so much more to be accomplished. There’s still so many girls and women that are being denied their basic human rights. That’s why it’s STILL VERY IMPORTANT to acknowledge this date – we want the world to be reminded of our long journey fighting for gender equality, reminded that we have gone a long way, reminded that this battle isn’t over even though there’s more and more movements in supporting women. We believe that every single person on this planet deserves respect, love and freedom.


Interesting fact about Vietnam : Women in Vietnam plays a crucial role in the workforce; it is one of the countries in Asia where more women work. Indeed, this beautiful country has the highest labour-force participation rate in the entire world! An average of 79% of women aged between 15 to 65 are working, compared to 86% for mens.

On behalf of March 8th, Mindsparkz would like to send everyone a special gift – some inspiring quotes to empower women.


Inspiring quotes…

#1: “Each time a woman stands up for herself, she stands up for all women.” ~ Maya Angelou

#2: “A girl should be two things: who and what she wants.” ~ Coco Chanel

#3: “No one can make you feel inferior without your consent.” ~ Eleanor Roosevelt

#4: “The circles of women around us weave invisible nets of love that carry us when we’re weak and sing with us when we’re strong.” ~ S.a.r.k.

#5: “You have to have confidence in your ability, and then be tough enough to follow through.” ~ Rosalynn Carter

#6: “You cannot hope to build a better world without improving the individuals. To that end, each of us must work for our own improvement.” ~ Marie Curie

#7: “Women have discovered that they cannot rely on men’s chivalry to give them justice.” ~ Helen Keller

#8: “There is no limit to what we, as women, can accomplish.” ~ Michelle Obama

#9: “When we empower girls hungry for education, we cultivate women who are emboldened to effect change within their communities and globally.” ~ Megan Markle

#10: “Feminism isn’t about making women stronger. Women are already strong, it’s about changing the way the world perceives that strength.” ~ G.D. Anderson

Which one of these inspirational quotes for women was your favorite?

It’s always great to have some role models to look up to.

These words of wisdom can give encouragement and empowerment. This is also a way to celebrate and promote the achievements of women all around the world.

Hope you had a great women’s day !


Spread the love in the comment section below. Would be wonderful to know if you got inspired!

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IMPORTANCE OF CUSTOM QR CODE

Many of us are now tied with our mobile devices everywhere we go. In Singapore, we are so tied that we are required to scan QR codes with our phones in order to enter any malls, office, school, or any other space in general. When we are now utilizing QR codes so much now, can it be used to improve other purposes in other sectors of industries?


What is QR Code?

QR means “Quick Response”. They are capable of storing lots of data no matter how much data is in there. When a QR code is scanned, it allows the user to access the stored information instantly.

What is Custom QR Code?

A custom QR code is a uniquely made QR code that fits the appearance of your brand. With customization, you are able to implement various aspects of design into your QR code from colors, shapes, and backgrounds.

Uses and Benefits

Now that we know that QR code enables users to access stored data instantly, can it really bring value to businesses? 

The answer is definitely! Now that we are in an era of digital, we are forced to look at the screen of our computers or mobile devices to do activities. Not just that, many POS systems now also include large screens that would attract you to use your phone and check out what the information is about! This means that with more traffic on the screen, users are required to access different types of information or data all the time quickly and efficiently. 


This is where a QR code can be used. Businesses want to have more engagement with their customer base as well as the market in general. However, in many marketing campaigns, there is much information like terms and conditions, application pages, and many more that would not fit into the poster. QR code helps to fit in this.

Furthermore, QR codes can be used effectively in other environments such as manufacturing as well. Where a traditional way of checking inventories or products can be done through checking of data through its specific unit number, QR code can help instantly bring the product’s data to the user. Increasing effective workflow as well as efficiency in order to save more time and lessen the workers’ burden.

Lastly, QR code helps effectively bring traffic to any data that you want to bring the users to. For example,  QR codes can be used on drink packaging to attract consumers to their social media platforms. This enables more potential customers to check out promotions, marketing campaigns, and the company’s values to bring out a more holistic experience when consuming the brand’s specific product. This method can definitely be done by you!    

Placement

Now, QR codes might seem to be not so aesthetically pleasing. But do we actually have the chance to be able to design them but not eliminate their functionality? The answer is Yes.

QR code can be pretty too. If done right, it could also be put into various products such as Pillow Cases to food and drinks packaging. A good example is how Mindsparkz could turn various merchandise or products into a platform where QR codes can be placed beautifully. You could contact Mindsparkz directly for any design services that would be needed!

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TAB 01:Talk About Branding

On this day, all of us have many ideas that we want to bring out and even market, whether it is a product or service. Many of us are competing to build businesses that would be the best in the field that you are in. However, have you ever wondered what goes into creating a strong business? Yes, BRANDING! In TAB:Talk About Branding, let us share with you some important steps on branding.

Strategy

In branding, many have their special strategies in order to bring out the name of their company. However, new businesses, especially startups often experience financial constraints in regards to marketing, yet it is a vital part of a business in order to push out your name to the market and gain greater impressions and engagements.. Hence, here we have some strategies for you that could help increase brand awareness of your businesses. You may ask, what are the strategies!?

Strategy 1: Word of Mouth 

Word of Mouth advertising emphasises on your active continuity in encouraging organic discussion regarding your business. Word of mouth advertisers look to provide strong discussion and create a snowball effect where by encouraging others to talk about it as well.

Word of Mouth could come mostly between families, friends, colleagues and The reason why word of mouth could become effective is because of Trust. Referrals of products, services, brands or etc through a friend or patreon would more likely have trust and would tend to have higher influence for them to purchase.

According to Nielsen’s latest Global Trust in Advertising report, we can see that word of mouth or recommendation from friends, families and peers leaves a huge impact on trust building.

Strategy 2: SEO Research

Today, most of us use search engines such as Google to search for literally everything. The importance of SEO lies on how your brand could be noticed! In order to do so, SEO Keyword Research would be important. The purpose of SEO Keyword Research is to find out what words or phrases are frequently used by users on Google and put these terms in the description of your brands, products, etc. This way, you would have a better possibility to be found by users and increase traffic flow to your site.

Strategy 3: Influencers

Influence of people to know and purchase your products and services is vital. With the availability of Influencers through major social media platforms such as Youtube and Instagram, they have the ability to voice out your brand and increase awareness and traffic to you.

This is because most influencers would already have a large following base. However this does not necessarily mean that they would be effective enough to meet your goal by liaising with them. Other factors, such as engagement rate and views rate also play an important part.

Strategy 4: Increasing Social Media Activity

If liaising with Influencers would be costly to you and you have quite the skill on photoshop and lightroom, it would be much cost effective if you could create social media content inhouse. The reason is because you could have better control of what you want to create and share through social media. This is important as you would want to deliver your brand message very accurately based on the projects and campaign that you are doing.

Furthermore, by doing it in-house you have the ability to produce content in a higher frequency. The more content you post, the higher traffic would come to you. This also includes by replying messages and Direct Messages depending on the platform that you are using. It is best to use all Social Media platforms effectively as this activity will potentially increase your SEO. However, doing it in house might be costly and requires vertical control of management.

Design companies like Mindsparkz provide design services bespoke to their needs of marketing, especially social media platforms. From creating banners, Logo to graphic designs that would help enhance the esthetics as well as UX for users scrolling through your social media.

Strategy5: 6Ps Point of View

Before we even start posting anything, you need to think through and find out what it is you want to deliver to the market. We believe that this 6Ps Point of View would help you greatly. What are they?

Firstly, Purpose. What is your purpose for building this brand?

Secondly, Character. What are the values in your brand or company?

Thirdly, Reason to Believe. What is your message through the products or services that you want to bring out?

Fourth, Benefits. What emotional and functional benefits can your brand bring towards the user/ end user?

Fifth, Audience. Who is your target market?

Sixth, Competitor. Who will you be facing up with in this industry?

The purpose of understanding this brand pyramid as a foundation to build a brand. This way, if you want to create a campaign, you will understand and look back at the concept of the brand that you built in the beginning. 

Ultimately, planning and getting the right strategy is vital towards the process and progression of the business in the time to come after creation. 

How Can Mindsparkz Help?

Mindsparkz is a design agency operating under the ODM Group, a company with over 17 years of experience in the field of marketing. At Mindsparkz, we assist companies in every step of the process from Product DesignProduct BrandingWeb Design and Graphic Design. If you are looking to produce a product idea of your own, contact us to find out how we can help you in making your dream product come true!

This can also be complemented with our procurement office from the ODM Group, to help realize your designs. Check out our portfolio to see our past projects.

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