Designing a Logo

Top 5 Factors to Consider when Designing a Logo

Why are Brand Logo Designs Important?

Customers form their impression of a brand within the first few seconds, and the logo plays a huge part in it. It is not only an image, but it is a form of recognition for your company. It allows customers to easily recognise you. Good logo designs will also be able to successfully upscale your brand and consumers will have a higher perceived value of your brand.


Here are what your brand should take note of when designing your logo:

  1. Express your Individuality

Your logo should express your brand’s personality. Logos are one of the first things that customers notice about your business. Therefore, it is always great to showcase a little personality through your logo. The purpose and reason for the business should be able to be communicated to the audience through the logo. If you do not have an in-house designing team, this is where a logo designer comes into play. A great logo designing team will be able to understand you and your company, as well as successfully bring those qualities out. For example, if your company is using eco-friendly products, your logo could incorporate a picture of a helping hand or a tree – like a logo shown below.

Factors to Consider When Designing a Logo: Timberland

  1. Audience

It is important to know who is your target audience – who is your brand catered to and who needs to see your logo. This way, it is easier to design according to what appeals to your targeted demographic. Understanding your target audience also allows you to better know how to communicate your message effectively to them. You would know what they are interested in, and what kinds of design they would remember. Visually appealing designs are very important, and it is key to be remembered by your core audience. 

  1. Distinctive and Different

While keeping in mind to present your brand well in your logo, it is also important to be unique. People easily forget your brand if you look just like everyone else, but often remember those that are different and stands out. For instance, this Nike logo below is well-known and remembered by many – known as The Swoosh. This design was created for the brand to convey motion in its brand logo. Nike specialises in sports footwear and this logo is a prime example of accurately expressing one’s brand while being unique.

Factors to Consider When Designing a Logo: Nike

  1. Simplicity

You should not have an overly complex logo because it will cluster the mind of the customers. Complex logos are rarely good designs that will appeal to consumers. Therefore, it is always safer and more visually appealing if your brand logo is simple. For example, look at this logo by CNN.

Factors to Consider When Designing a Logo: CNN

  1. Timeless


The Apple logo is known for its simple and slick design. This timeless and minimal logo design was not visually appealing initially. The difference between the first and current logo is able to show you why it is important to simplify your logo and ensure that it will never be outdated. This relays the message that your products are timeless and never dated.

Factors to Consider When Designing a Logo: Apple



Want to create your very own brand logo but do not have an in-house designing team? Mindsparkz will be perfect for you! Our designing team offer professional design and creative services, perfectly competent to cater to your various needs. The dedicated designers here will be able to assist your company gain a competitive edge against rivals. Feel free to contact us today for more enquiries on brand logos and how it can be the key to elevating your business.

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