Product packaging is more than merely protecting your products during shipping and handling. It is the first thing customers see about your product and an important tool for building brand awareness. Unless your product is really unique, chances are the marketplace is chock-full of retailers offering similar products. To stand out from the crowd, you have...
Have you ever considered how your business could benefit from a full design department? A design retainer program might just be for you. What is a design retainer service? This is a design service offered by Mindsparkz for clients who want to work together on more than just one product, for a set rate. Basically, clients are “pre-ordering” our...
In this day and age, the world is more competitive than ever before. As such, companies need to stand out to succeed. Where's a better place to start differentiation for your product branding than with your packaging design? Packaging is the first thing the consumer sees about your product. People are visual creatures by nature. Something that is well designed...
In one of our previous blogs, we wrote about A Day in our HCM Office. There, we discovered the daily routine of our designers at Mindsparkz, a creative design company. In today's blog, we will delve deeper into the mind of a Mindsparkz designer, and explore one of the key programs that they carry out with...
Previously, in the article 'The Main Components of a Strong Brand Identity', we learnt how product branding helps companies like Nike, Adidas, Coca-Cola, and Google achieve a strong brand identity. Today, we will discuss how product branding used in promotional merchandise design can help companies boost their promotional marketing efforts! [caption id="attachment_52746" align="aligncenter" width="1880"] Image source[/caption] In essence, product branding is becoming increasingly important in our...