14 Types of Logos: How to Choose The Right Style for Your Brand?
Needless to say, logos play a crucial role in establishing brand identity and capturing customer’s attention. They are the visual representation of a company’s value, mission, and services. They can provoke emotions and create impressions on customers. Thus, with countless brands competing for attention, it’s important to understand the different types of logos in order to make an informed decision when choosing one for your business.
In this comprehensive guide, let’s discuss the 14 types of logos and provide insightful tips on how to use them for your branding. So, if you are a business owner looking to create a new logo, this blog will guide you.
14 Different Types of Logos
1. Monogram Logos
Monogram logos are commonly intertwined with lettermark logos. However, there’s a noticeable difference between these two. Both use the initials of the brand name, but the monogram interlaces the letters instead of having them side by side or top to bottom.
These logos convey luxury, sophistication, and exclusivity. Moreover, they have a long history, dating back to the early days of branding when the use of initials was a common practice among designers. Monograms are best for brand names with three or fewer words.
2. Combination Mark Logos
A combination mark logo is a visual and a word put in a logo. These logos are one of the most commonly used as they offer endless possibilities and are practical.
In these logos, the visual elements can be on top, side, or below the wordmark. The best combination of logos can be used separately but still recognisable.
3. Lettermark Logos
Lettermark logos are perfect for businesses with long brand names. This type of logo minimizes the length of the name by using initials and creating a group.
When using lettermark logos, consider design aspects that will make your logo more recognisable. Add various colours, text, or shapes.
4. Wordmark Logos
Workmark logos are also known as logotypes or typographic logos. They focus more on the company’s name or brand and rely more on lettering or typography.
These logos are effective for brands with distinctive and memorable names as they allow the typography to become the visual centrepiece.
5. Abstract Logos
Abstract logos are popular for their use of geometric shapes, symbols or abstract forms. These logos don’t rely on explicit representations of a product or service but instead capture the personality of the brand.
Likewise, abstract logos are highly versatile and offer creative interpretations. If considering this type, businesses must fully understand the purpose and story behind their brands.
6. Negative Space Logos
Negative space logos offer a unique option for brands. Their concept is using empty areas to depict a shape, symbol or graphic.
Negative space logos are typically composed of two visuals — one that surrounds and the other that is encased. The latter is the one that denominates the negative area. The best thing about these logos is that there is no limit to what shapes to use when creating the empty space.
7. Mascot Logos
These logos are the most fun and personalised type. But take note that not everyone can use mascot logos. If your brand involves a person or personality, then these logos are perfect for you.
Mascot logos can be illustrated as the business’s ideal customers or the company founder, fictional characters, etc. But remember, the mascot needs to have personality and a story behind it.
8. Emblem Logos
Emblem logos are visually rich designs that combine typography and symbols. They usually have a classic appeal and are commonly used by brands that have a strong heritage.
In addition, emblem logos typically consist of a central crest surrounded by text or banners. This style started during the medieval time when emblems were used as a form of identity.
9. Letters Inside Shape Logos
These logos are similar to emblem logos. These two differ only in their complexity level. The concept behind these logos is to give a wordmark or lettermark a different character to make them stand out.
When considering the letter inside the shape logo, think of what shape could represent your brand. There are unending choices to choose from, allowing you to pick the best one for your brand.
10. Animated Logos
Any logos can be animated. These logos are commonly added on YouTube or online videos. The most effective animated logos are those that use the natural movements of the original shapes. If the animated elements fail to sync with the shapes in the logo, they will create discordance.
11. Letterform Logo
Letterform logos consist of only one letter. This type is perfect for companies that practice simple or minimalist designs.
They are often chosen for their ability to communicate professionalism, sophistication, and strong brand identity through typography alone.
12. Symbol or Pictorial Logos
These logos use graphics that visually represent the name of the brand. They can be icons, shapes or illustrations that are recognisable.
Symbol logos are the easiest type. Brands just need to find the best icon that can represent their brand or tell their story.
13. Dynamic Logos
This type of logo refers to logo designs that are not static or fixed in appearance. They can be altered, transformed, or either shifted by elements or as a whole. With this feature, they help brands showcase creativity while maintaining consistency.
However, dynamic logos are not for every brand. They are most suitable for large brands that have smaller brands under them, those that cater to diverse audiences or have a presence across different platforms and locations.
14. 3D Logos
3D logos are commonly composed of shapes and text on a single plane. Compared with 2D, they are livelier and more realistic. They look even better when animated.
3D logos are commonly used in various industries, including technology, entertainment, and advertising, to convey a modern and dynamic brand image.
Ever wonder how logos are made? Make sure to check out this blog below:
Elevate Your Branding with Mindsparkz!
Logos are a great representation of any business. Therefore, the choice of logo type and design should align with the brand’s personality, target audience, and industry. A well-designed logo can serve as a powerful tool in establishing brand recognition, building trust, and fostering a strong connection between the brand and its customers.
However, we understand that not all businesses have the ability to create and produce their own logos. And here’s where Mindsparkz team can help you. We at MS consist of creative and experienced designers who can help with your branding needs. From logo development, visual identity creation, and packaging designs to re-draws, we are here to assist your business!
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