TAB 01:Talk About Branding
On this day, all of us have many ideas that we want to bring out and even market, whether it is a product or service. Many of us are competing to build businesses that would be the best in the field that you are in. However, have you ever wondered what goes into creating a strong business? Yes, BRANDING! In TAB:Talk About Branding, let us share with you some important steps on branding.
In branding, many have their special strategies in order to bring out the name of their company. However, new businesses, especially startups often experience financial constraints in regards to marketing, yet it is a vital part of a business in order to push out your name to the market and gain greater impressions and engagements.. Hence, here we have some strategies for you that could help increase brand awareness of your businesses. You may ask, what are the strategies!?
Strategy 1: Word of Mouth
Word of Mouth advertising emphasises on your active continuity in encouraging organic discussion regarding your business. Word of mouth advertisers look to provide strong discussion and create a snowball effect where by encouraging others to talk about it as well.
Word of Mouth could come mostly between families, friends, colleagues and The reason why word of mouth could become effective is because of Trust. Referrals of products, services, brands or etc through a friend or patreon would more likely have trust and would tend to have higher influence for them to purchase.
According to Nielsen’s latest Global Trust in Advertising report, we can see that word of mouth or recommendation from friends, families and peers leaves a huge impact on trust building.
Strategy 2: SEO Research
Today, most of us use search engines such as Google to search for literally everything. The importance of SEO lies on how your brand could be noticed! In order to do so, SEO Keyword Research would be important. The purpose of SEO Keyword Research is to find out what words or phrases are frequently used by users on Google and put these terms in the description of your brands, products, etc. This way, you would have a better possibility to be found by users and increase traffic flow to your site.
Strategy 3: Influencers
Influence of people to know and purchase your products and services is vital. With the availability of Influencers through major social media platforms such as Youtube and Instagram, they have the ability to voice out your brand and increase awareness and traffic to you.
This is because most influencers would already have a large following base. However this does not necessarily mean that they would be effective enough to meet your goal by liaising with them. Other factors, such as engagement rate and views rate also play an important part.
Strategy 4: Increasing Social Media Activity
If liaising with Influencers would be costly to you and you have quite the skill on photoshop and lightroom, it would be much cost effective if you could create social media content inhouse. The reason is because you could have better control of what you want to create and share through social media. This is important as you would want to deliver your brand message very accurately based on the projects and campaign that you are doing.
Furthermore, by doing it in-house you have the ability to produce content in a higher frequency. The more content you post, the higher traffic would come to you. This also includes by replying messages and Direct Messages depending on the platform that you are using. It is best to use all Social Media platforms effectively as this activity will potentially increase your SEO. However, doing it in house might be costly and requires vertical control of management.
Design companies like Mindsparkz provide design services bespoke to their needs of marketing, especially social media platforms. From creating banners, Logo to graphic designs that would help enhance the esthetics as well as UX for users scrolling through your social media.
Strategy5: 6Ps Point of View
Before we even start posting anything, you need to think through and find out what it is you want to deliver to the market. We believe that this 6Ps Point of View would help you greatly. What are they?
Firstly, Purpose. What is your purpose for building this brand?
Secondly, Character. What are the values in your brand or company?
Thirdly, Reason to Believe. What is your message through the products or services that you want to bring out?
Fourth, Benefits. What emotional and functional benefits can your brand bring towards the user/ end user?
Fifth, Audience. Who is your target market?
Sixth, Competitor. Who will you be facing up with in this industry?
The purpose of understanding this brand pyramid as a foundation to build a brand. This way, if you want to create a campaign, you will understand and look back at the concept of the brand that you built in the beginning.
Ultimately, planning and getting the right strategy is vital towards the process and progression of the business in the time to come after creation.
How Can Mindsparkz Help?
Mindsparkz is a design agency operating under the ODM Group, a company with over 17 years of experience in the field of marketing. At Mindsparkz, we assist companies in every step of the process from Product Design, Product Branding, Web Design and Graphic Design. If you are looking to produce a product idea of your own, contact us to find out how we can help you in making your dream product come true!
This can also be complemented with our procurement office from the ODM Group, to help realize your designs. Check out our portfolio to see our past projects.