How to do Logo Slapping / Branding for Customers?
Branding is more than just slapping logos onto merchandise. It should represent you, what you do as a business, and what customers can expect from you. Effective branding allows you to tell your story consistently across different media. We often hear the term “logo slapping” in branding. But what is it?
What is Logo Slapping?
It is easy to see why logo slapping is popular. If a client wants to have their logo on a product, they can just get the logo printed on it. This is also popular for collaborating brands. A great example would be Nike X Supreme collaboration.
The allure of both brands collaborating for a product, not to mention the aesthetics, is what made the partnership a success. But to be able to create stunning visuals and still remain rooted in their core concept requires lots of planning, sampling, and revisions.
Done right, it could pave the way to great team-ups and awesome products.
How is Logo Slapping Done?
Here is a rough guide on how logo slapping is done.
First, we need to have a high-resolution photo of the product.
2. Next, we cut and clean the image to prepare it for mock-up.
3. After cutting, we now change the color of the product to match the requirement of the client. We refer to the specification sheet to ensure that our designs match. We also do this when customers request samples and we want to show the stock colors available.
4. Fourth step, we check the maximum print area for logo branding. For this example, the back part of the headset is the perfect space to print the logo. So we scale it and try adding the logo to see how it fits.
5. Lastly, we will find a suitable color for the logo. For this example, we chose white so it stands out against the green background.
Is Logo Slapping Good for your Brand?
When logo slapping, you need to be very careful to make sure that the essence of the brand is not lost in the process. There is so much that goes behind the scenes when branding. You need to really think about the concept you are going for. You also need to take into account the product, materials, colors, and your target market. As this should represent your brand, you want people to buy not only the product you are selling but also the idea and the message behind it.
It is vital to always incorporate your message into your designs. One important point though, your branding has to be consistent across different platforms. As Jeff Bezos, founder of Amazon said, “Your brand is what other people say about you when you’re not in the room.”
Is the branding consistent when applied to your website? How about when printed on a shirt or a cap? The goal is to get your message across clearly, evoke emotions, appeal to the senses, and make a strong impression that will allow people to recognize your brand just by seeing the logo.
Logo Slapping: What are the Pitfalls?
If not very careful, logo slapping could hurt your brand. It could come across as inauthentic and lazy. Especially for collaborating brands, it is important to find a common ground on which you can base your branding.
For instance, a popular sci-fi movie franchise logo getting slapped on a beauty product. Not only are they worlds apart, but if the designers are not careful enough, it could make both brands lose their customers. Either the branding will appear forced or not visually pleasing. This is why it is important to always re-define your design concept- the “why” behind your brand.
What many people do not get is that branding does not happen overnight. Branding is more than just the logo and visual identities. And so, the best course of action is to work with a design agency that can help you get your message across in a clear, concise, and visually appealing manner.
Fortunately, here at Mindsparkz, we are not just about slapping logos onto your products. We care about your story. We want to know about your company and what you care most about. Our designers understand that consistency and authenticity are paramount to successful branding.
We can also incorporate your unique branding identity through QR codes. These codes allow easy access to your website, and you can slap them onto any of your products. Be it on a POS display, 3D objects, and even pillows! Take a look at this awesome example!