The Role of POS Design Agency in Creating Eco-Friendly Mobile Cart Ideas
Nowadays, the concept of being “eco-friendly” is getting more and more well-known and favourable, as it helps brands to enhance their image and value in the market. Moreover, this also brings the feeling of freshness and high quality to the products served. On the path of achieving an “eco-friendly” commitment, designers play an indispensable role in the process of building the brand image. Therefore, what is the role of a POS design agency in developing an eco-friendly concept?
The product we are discussing today is an example of POS displays, mobile coffee carts to be specific. Mobile coffee carts seem to be more prominent nowadays as they can be found everywhere down the streets and in public places. As most people spend more than 70% of their time out of home, many coffee businesses have applied this favourable strategy to promote their brands and products.
Normally, there are 3 main steps in order to reach the final design of a product that is ready for mockup manufacture. However, for a POS design agency like Mindsparkz, we all agree that the step of “brainstorming” should share the same value as other technical steps. The reason for it is that we believe as a team, sharing the unity in consent and perception among every member is the top priority of our working principles.
Step 1: Brainstorming
Before kick-starting any projects, our design team Mindsparkz always gather all together for a brainstorming meeting, summing up all of the member’s ideas and working on them in accordance with the final product mood board.
Undoubtedly, brainstorming helps not to avoid misunderstanding and conflicts among members in the further process but also drive them to come up with exclusive ideas to support the core objectives.
For this product specifically, the design will be focused on enlightening the area that can be eco-friendly attached. The body of the coffee cart would be in wooden material to best illustrate the effect of “sustainability“. Also, the idea of attaching wheels with the cart is strongly preferred, as it is the touchup to enlighten the whole eco-friendly look.
Step 2: Sketching
In the field of product design, the communication line between designers and their clients can be optimized by the application of effective visual methods, and sketching is one of them.
Sketching is always an effective way to quickly define the desired concept for the project before any further work on the computer. Sketching can happen both on paper and computer, however, it is believed that working on a paper sketch can help designers to master their hard skills while elevating creativity in the meantime.
When sketching, it is important for designers to illustrate the utility of the product from the very first step, especially when it comes to multifunctional pos displays like this eco-friendly coffee cart.
Therefore, having several detailed versions of the sketch to show how the product is being put into usage will enhance the practicality of the product and the persuasion of the project proposal.
Step 3: 3D Modelling
When prototyping a product, 3D Modelling is often used to collate with the design concept, details, manufacturing costs, etc.
3D product modelling helps clients to quickly visualize the outcome without any barriers to their imaginary figure. It also makes it feasible to create the most exceptional concepts before bringing them into real life.
Step 4: 3D Render Visual
When 3D models serve as a mathematical representation of any design, 3D visualization convert it into a more realistic version. This is the stage when the design comes very close to a real-life image of the product.
3D render or visualization is a complex procedure when the designed object is displayed in a three-dimensional view, with textures and lights added for the reality optimization of the product image.
This is also the stage when designers can show their commitment to clients in utilizing eco-friendly materials in the design. Besides the wooden texture, which is transparent and recognizable, other materials like bamboo fabric and painted wood are presented in this stage.
Moreover, 3D Render also allow clients to see the product from different angles that can precisely display the other functions of the coffee cart. In this way, transparency will be maintained up to the manufacturing stage and all questions and uncertainties can be well-noticed and solved!
Check out more in-depth information about 3D Rendering in this blog!
Mindsparkz can help with your branding through various services such as product, graphic, and web design that could increase brand valuation in the eyes of the viewers. With the rising usage of Social Media and other electronic platforms as a means of showcasing your products and services, it is important that you do it the right way!
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