Learning the Basics of Designing a 3D Shop Model: Guide from the Experts
Pop-up or 3D stores are temporary retail spaces that are used to promote and sell products of all types— from food and drinks to clothing and gifts. They are gaining popularity as they don’t require a higher cost or commitment of a long-term lease. Therefore, learning the basics of designing a 3D shop model becomes a must for businesses.
Though business owners are not responsible in this area, they need to familiarise themselves with every company’s product, service, and marketing strategy. Indeed, product and service knowledge is an essential sales skill.
Step-by-Step Guide to Designing a 3D Shop Model
In order to create 3D models, our designers use various software, including, Photoshop, Rhino 7.0, Keyshot 11.0 and Illustrator. Here’s how they make this particular 3D shop model.
1. Create the Layout of the inner space.
The first step in creating a store 3D model is to plan its inner Layout. It is crucial as it serves as the map of the store’s interior. It displays the various sections, shelves, or fixtures, and the ideal route for customer flow, all about the space available. How stores arrange their products is not something they do randomly. It undergoes several planning and brainstorming before they come up with the ideal store plan.
2. Sketching for an overall view and inside detail.
The next step in creating a 3D model is sketching. There are two ways how to sketch a design. The first one is by hand sketching, while the second one is by using digital tools. Our designers preferred the first option as they found the result better — more detailed and precise.
Sketches are an essential part of the design and development process. Sketching allows our designers to be more flexible in creating a blueprint of the final product.
When drafting, we recommend our clients opt for multiple sketches to simulate different product outcomes. This allows clients to make quality decisions when they can assess their options.
4. Choose the model colours.
After finalising the Layout and sketches, the next step is choosing the colours for the 3D shop model. Picking the right colours can help communicate different messages to buyers.
Thus, designers must have open communication with the client to help them decide what schemes to use for the project they prepare.
4. Create the 3D Layout.
Once the colours to use have been decided, the next thing to do is create the Layout using the 3D software. Our designers use Rhino 7.0 to complete this process.
5. Draw the interior furniture and organise the Layout again.
The next step is to draw the furniture within the shop to visualise how the shop will look when the items are added inside. After adding these shelves, designers will organise the Layout once again.
6. Fix the detail to finalise.
Checking each detail is very important to finalise the model. Areas needing improvement should be fixed and revised immediately to proceed to the next step, which is exporting.
7. Export to Render File.
After finalising the detail, the design should be exported to render the File.
8. Render the Model.
After exporting, the next step is to render the 3D shop model. 3D rendering allows designers to create a realistic image of the idea. Our designers use Keyshot 11.0 software.
9. Set up Lighting, Material, and Environment.
The next stage after rendering the model is designing the lighting and material used for the shop. From a retail perspective, lighting highlights architectural elements and product qualities and creates virtual spaces.
This affects how customers feel in a space, their opinion of a product, and, ultimately, their decision to purchase or not. Therefore, choosing proper lighting is indeed critical to any store design.
10. Render the Visual Model and Retouch the Images.
The last and definitely most important stage is the final rendering and retouching of the images. This is when you will finally see the overall view of the finished product. Designers need to have an eye for detail to see which of the images need retouching and revisions.
Benefits of Using 3D Shop in Your Business
- Expand your territories in a temporary outlet.
- Used as a quick, low-cost startup option.
- Can be customised depending on your ideas.
- Convenient to take your store on the road to capitalise on sales at festivals, seasonal markets and events, or use it as a permanent fixture.
- Effective in selling goods, accessories, branded cloth, gift with purchase and other merchandise.
- The contemporary concept of the pop-up shop.
Final Thoughts
A 3D shop is a great way to test out how your target audience will accept your business. Since it’s cost-effective, you don’t have to worry much about how the money you’ll invest in it. Likewise, the chance for it to be successful is very high. Therefore, if you’re considering adding it to your marketing campaign this year, it is necessary you are aware of the process of designing one for your business.
However, if you don’t have experienced designers in your team, you can consider hiring one for this specific project. Our designers are here to provide with you the service you need.
Meet our design team…
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