What are on-pack promotions? On pack promotion is a sales promotion technique that is incorporated into the packaging of a product. This is commonly used for products that are in retail, and not as useful for the service sector. This technique is very popular with fast moving consumer goods, such as cereal boxes and toothpaste. Why...
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Reunification Day and Labor Day There are 2 Vietnam national holidays : the Reunification Day that will take place the 30th of April 2020 and then the Labor Day that will take place the 1st of May. Mindsparkz office in Ho Chi Minh will close for this important cultural occasion as well as all the factories and...
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Working from home is not as easy as we thought it would be. While many of us fantasized about doing work remotely, many others have found themselves being less productive. We don't blame you, you just need to re-evaluate your workspace! Here is something to gift to your colleagues during this #WFH season - custom...
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We have had a lot of enquiries from our clients requesting custom snow globes. We love making these for our clients, because they are easy to personalise and fun to play with. Due to the popularity of this product, we wanted to share with everyone the different stages involved in designing a custom snow globe. ...
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On Sunday, the 8th of March, we celebrated International Women’s Day. This day honours the achievements of women all across the world in a fight that has moved generations - the fight for equal rights. Throughout the past, women have been pursuing a better life, better work conditions, equal paychecks, the right to vote (...
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You have probably heard of the term "product design". But how much do you know about it? We here at Mindsparkz are very experienced in product design, with countless product design projects for our clients! This blog will cover everything you need to know about product design. With this new knowledge, your company can transcend...
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Why are Brand Logo Designs Important? Customers form their impression of a brand within the first few seconds, and the logo plays a huge part in it. It is not only an image, but it is a form of recognition for your company. It allows customers to easily recognise you. Good logo designs will also be...
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What are Brand Guidelines? They are your brand’s visual style guide. Brand guidelines outline the details explaining your brand and how it works. A typical brand guideline usually includes: Cover page Colour pallets The inspiration behind your logo and brand The minimum size of your logo Font of logo Clear Space Incorrect usage How it looks like on...
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Have you ever considered how your business could benefit from a full design department? A design retainer program might just be for you. What is a design retainer service? This is a design service offered by Mindsparkz for clients who want to work together on more than just one product, for a set rate. Basically, clients are “pre-ordering” our...
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In this day and age, the world is more competitive than ever before. As such, companies need to stand out to succeed. Where's a better place to start differentiation for your product branding than with your packaging design? Packaging is the first thing the consumer sees about your product. People are visual creatures by nature. Something that is well designed...
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