Nowadays, the concept of being "eco-friendly" is getting more and more well-known and favourable, as it helps brands to enhance their image and value in the market. Moreover, this also brings the feeling of freshness and high quality to the products served. On the path of achieving an "eco-friendly" commitment, designers play an indispensable role in...
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You might even want to have your own business with your wide range of products to sell. You have the product but you do not know how to design a packaging that would effectively gain attraction and attention from the market. Here we will be discussing the importance of packaging and how to make packaging...
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Point of purchase displays or promotional displays are the eye-catching promotional and/or sales displays we see at cash registers or checkout lines at stores. It's a way to promote a product while getting into a potential customer's head. The promotional display comes in various designs and ways to create them. The importance of them is...
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We are continuously thinking of how we can promote our brand to capture better market attention. One way would be to use promotional products. However, what type of design techniques or factors do we want our promotional products to have? Here we will be going through 5 popular techniques that can be used to...
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Crafting an effective website involves striking a harmonious blend of creativity and functionality. Central to this endeavor are the core website design principles, which underpin user trust and engagement. Understanding and implementing these principles are essential for designers to create impactful digital experiences...
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In our previous blog, we mentioned the 6 important ways of branding. If you have not read it yet, go check them out here! We talked about the importance of branding activities and how it would voice out the name and credibility of your company to the market. One of the points that we talked...
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Branding is more than just slapping your logo onto your merchandise. Here's why...
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What are on-pack promotions? On pack promotion is a sales promotion technique that is incorporated into the packaging of a product. This is commonly used for products that are in retail, and not as useful for the service sector. This technique is very popular with fast moving consumer goods, such as cereal boxes and toothpaste. Why...
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Drafting is an important process to designing promotional products. Drafting can also be otherwise known in the design thinking process as Ideation. After gathering all the information needed from clients, we draft as much ideas necessary to solve their problems. Why should we do multiple drafts? This is because clients can sometimes be very general in...
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Working from home is not as easy as we thought it would be. While many of us fantasized about doing work remotely, many others have found themselves being less productive. We don't blame you, you just need to re-evaluate your workspace! Here is something to gift to your colleagues during this #WFH season - custom...
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