Have you ever stopped in-store because of a promotional product packaging that caught your eye? How many times does the packaging design make you want to purchase a product? It's all about desirability. Brand aspiration drives a consumer's perception, creating a sense of exclusivity and the feeling that a brand offers something special among others....
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Product concept design is the first stage and a crucial part of the product development process. It involves the initial ideas and concepts that must be developed and implemented. The success of any product depends on how well it can meet the customers' needs. As such, you need to ensure that your concept design has...
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Retail display designers play significant roles in the promotional industry. They are in charge of creating visual presentations for items on sale. ...
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Nowadays, the concept of being "eco-friendly" is getting more and more well-known and favourable, as it helps brands to enhance their image and value in the market. Moreover, this also brings the feeling of freshness and high quality to the products served. On the path of achieving an "eco-friendly" commitment, designers play an indispensable role in...
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We are continuously thinking of how we can promote our brand to capture better market attention. One way would be to use promotional products. However, what type of design techniques or factors do we want our promotional products to have? Here we will be going through 5 popular techniques that can be used to...
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In our previous blog, we mentioned the 6 important ways of branding. If you have not read it yet, go check them out here! We talked about the importance of branding activities and how it would voice out the name and credibility of your company to the market. One of the points that we talked...
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Being a design agency, we have a bunch of creative designers who have been working endlessly to produce designs to cater to our clients' needs. In this blog, we would like to answer some of the frequently asked questions about product designing. We're also going to share and give some overviews about what a product...
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What are on-pack promotions? On pack promotion is a sales promotion technique that is incorporated into the packaging of a product. This is commonly used for products that are in retail, and not as useful for the service sector. This technique is very popular with fast moving consumer goods, such as cereal boxes and toothpaste. Why...
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We have had a lot of enquiries from our clients requesting custom snow globes. We love making these for our clients, because they are easy to personalise and fun to play with. Due to the popularity of this product, we wanted to share with everyone the different stages involved in designing a custom snow globe. ...
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On Sunday, the 8th of March, we celebrated International Women’s Day. This day honours the achievements of women all across the world in a fight that has moved generations - the fight for equal rights. Throughout the past, women have been pursuing a better life, better work conditions, equal paychecks, the right to vote (...
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