Have you ever stopped in-store because of a promotional product packaging that caught your eye? How many times does the packaging design make you want to purchase a product? It's all about desirability. Brand aspiration drives a consumer's perception, creating a sense of exclusivity and the feeling that a brand offers something special among others....
Read More
Product concept design is the first stage and a crucial part of the product development process. It involves the initial ideas and concepts that must be developed and implemented. The success of any product depends on how well it can meet the customers' needs. As such, you need to ensure that your concept design has...
Read More
Design in marketing is more than just your product's overall aesthetics. It's all about functionalities. Yes. Customers will most likely notice your product because of its excellent graphics. As people are considered visual creatures, they are easily attracted to things that are good to the eye. But aside from this, they tend to get interested...
Read More
An employee welcome swag box is a box of items that are given to new employees as a way to welcome them to the company. It is a great way to show appreciation for new hires and make them feel more comfortable with the culture as they start off on their journey with the company. It...
Read More
Beer is a popular drink, and it's easy to see why. It's light, refreshing and delicious. It is available around the clock, which means that there are always people drinking it. You can find it in bars and restaurants, at parties or on the street. It's available in many different styles — from pale...
Read More
Aside from Christmas, Halloween is one of the people's favourite holidays. Though often associated with souls, spirits and ghosts, adults and even children love to celebrate this occasion. On the other hand, it is also a great opportunity for businesses to improve their branding. Thus, if you're among these companies who want to create spectacular...
Read More
Gate branding is a marketing strategy that leverages the power of traditional gateways to promote your brand. It's about creating memorable experiences for your customers that position you as an authority in your industry or perhaps even a trendsetter. The idea is simple: You create a unique way for people to enter or leave your space....
Read More
Bottle openers offer a lot of benefits not only to your customers but to your customers as well. These small yet very useful kitchen items now come in various designs and functionalities. Since there are different types of bottle openers in the market today, it can be tricky to find the right one for your...
Read More