Product Design Art: Functionality Meets Aesthetics
Design in marketing is more than just your product’s overall aesthetics. It’s all about functionalities. Yes. Customers will most likely notice your product because of its excellent graphics. As people are considered visual creatures, they are easily attracted to things that are good to the eye. But aside from this, they tend to get interested in a product when they learn more about its purpose — how they will benefit from it and how it will solve their problems.
Product Design vs. Art
Most often, people consider product design and art as two similar concepts. But we need to debunk this misconception right now! Design requires to function, while art does not. Likewise, design is result-driven, whereas the latter doesn’t need to.
Though design and art have different concepts, their roles in business and marketing always overlap. When combined, they make excellent product design art. Let’s take these mock-up wall displays and desk plaques as examples.
These ideas are specifically created for drinks marketing purposes. As you can notice, each item is designed with QR codes. The codes can direct people to a website or help them view a recipe or a menu. Moreover, these QR codes can also provide an easy payment method for customers. This is where design comes to play.
But apart from these practical product display designs, these can be customised with superb graphics, which can also help to entice customers. Product customisation can be made through anodising. Through this process, we can make these plaques stand out with brilliant colours and bold graphics. It creates an exquisite, homogenous, striking aesthetic effect in spectators’ eyes. This is where we inject the concept of art into a product.
What is Anodising?
Anodizing is a metal finishing process that gives corrosion-resistant properties to metal surfaces. The electrochemical reaction between the aluminium and the electrolyte creates a thin surface layer of aluminium oxide. This layer forms a protective film on the metal surface, making it more corrosion-resistant.
Benefits of Anodising
This electrochemical process has proven advantages for businesses. Its purpose indeed goes beyond creating appealing product designs and graphics. Let’s delve in to learn more about how companies can benefit from it.
1. Color Stability
Colour is essential to almost everything. Maintaining it is crucial, especially for products that are used in marketing.
Protecting the colour of an object from ultraviolet rays is one of the advantages of anodising. UV rays deteriorate colours. Thus, the method avoids happening. Moreover, products that undergo this method do not chip or peel and are easily repeatable.
Another exceptional feature of anodising is that it offers a large increasing number of gloss and colour alternatives and minimises or eliminates colour variations.
Unlike other finishes, anodising allows aluminium to maintain its metallic appearance, making the product more aesthetically -pleasing.
3. Easy to Maintain
Fabrication, handling and installation sometimes result in scars and scratches on anodised products.
However, this is something not to worry about. Mild soap and water can help restore the original appearance of any products that undergo this process.
Most anodised products have an extremely long life span and offer significant economic advantages through maintenance and operating savings.
Moreover, anodised aluminium surfaces offer superior scratch and abrasion resistance to coated surfaces.
Anodizing is a safe process that is not harmful to human health. An anodised finish is chemically stable, will not decompose; is non-toxic, and is heat-resistant to the melting point of aluminium. Since the anodising process is a reinforcement of a naturally occurring oxide process, it is non-hazardous and produces no harmful or dangerous by-products.
Want to create your own product design art through the anodising process? The Mindspark team is here to help. But first, you need to get yourself familiar with product designing and its process.
Arguably, design and art play their own roles in any business. Thus, understanding and identifying your target users and customers will help you decide the design and look you want for your product.
However, product designing isn’t for everyone. If you’re a company looking for a team to help you in designing your ultimate product design art, feel free to reach us out. Mindsparkz is here to help you in making your design a reality.
Similarly, if you need a company to help you produce your designs, our sister company, the ODM Group, is with us to support you!
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