How to Choose the Right Packaging Company for Your Business?

Consumers are spoilt for choice, regardless of the product they require. The retail battlefield is increasingly crowded, making it more and more difficult for brands to stand out. In a world pf profuse product choices and flashy product packaging, how do you make your product stick out? The answer is in the hands of a packaging design company that can provide you with smart design options that will not only effectively grab the attention of your target consumers, but serve as an effective point of sale marketing tool that will influence their purchase decision.

  

Good product packaging has the ability to boost product visibility, increase brand awareness, and even enhance the salability of your product. However, trusting just any packaging design company to do this important task may result in subpar designs that will at best, boost the novelty of your product. What you need is a professional firm that is experienced in creating edgy and effective product packaging designs that work:

  

• Experience in the industry is a good indication of a quality packaging Design Company. This doesn’t mean you should discount the ability of brand new designers who can truly come up with creative and edgy designs. Choose a company with ample real-world retail experience on top of their design expertise. This way, you can be sure that the designs they produce are not only artistically excellent, but also applicable to typical retail environments.

 

• Choose a packaging design company that knows how to visualize ideas and translate these visualizations into top notch, tangible models, all while thinking about your timeframe for delivery and budgetary constraints. The best companies are those that can adjust to your capacities without compromising design quality.

 

• Finally, look for a portfolio of great designs, side by side happy clients who can swear by the quality of the company’s work as well as their design and delivery process.

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How to Choose the Right POS Design

Everyone takes notice of fantastic POS design. Its greatness does not so much rely on the materials used to form the display, but in the design and overall layout of the display. The best displays draw you in to further explore the product, often by incorporating several of your senses at once.

It’s no secret now that no two point-of-sale promotions are exactly alike. The manufacturers can easily change the shape and size of the structure according to the clients’ needs.

A couple of factors that influence a POS design include the advertising location and budget. The former says how much of the latter should the brand give out to the project. These points cannot always be independent because of that, to be honest.

Furthermore, of all the available materials, cardboard is very popular for marketing. It is easy to cut and fold, for starters. Printing anything on it is an effortless job as well. The bonus is that it does not cost much. You may even have it in a matte or glossy finish.

The alternatives to this material are medium-density fibreboard (MDF), metal, and acrylic. Material choice is often a factor of the budget first and aesthetics second. The Mindsparkz design team often takes a client’s total budget into account to limit material choices and then reviews the brief to achieve the necessary results within the confines of that material.

What makes a POS design right?

• It connects with the brand. The POS display serves as your non-verbal spokesperson. You need it to get your message across to the people. Thus, the customers should be able to interpret themselves why the frame appears that way.
• It can be repurposed. What ‘repurposing’ entails is using the same structure for different promotional ideas. Many business folks would love to know this fact, since they surely have old displays in stock.
• It increases profits. A point of sale that has eye-catching attributes brings massive sales to the company. When it looks so unique, you may not have to manufacture promo gifts to attract consumers.

In Conclusion

Your advertising strategy should always have a room for choosing the right POS design. Should it be a few feet or several inches tall? Which material will match your campaign seamlessly?

Find the answers to such questions and more within your group before the manufacturing begins. Good luck!

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Why You Should Update Your Pantone Book

A key component of manufacturing for a client is the capability to produce various products and logos in the colors that a client wants and expects. If you fail to do so, it can cost you so much – literally speaking. The best method to ensure that you and your clients are on the same page is by incorporating the modern Pantone color system.

What’s the issue with the past technique?

The vintage method of colour coordinating makes use of codes that you should input into the computer to see. Nothing seems wrong with it, except for the fact that people may have diverse pigment models. In some cases, you utilise Pantone codes yet the other has CMYK, the hues truly won’t match 100%.

Another obvious drawback with it is that the manufacturers can view it on different screens. Though the shade may look perfect on your monitor, it may be too dark or light in a separate terminal. For this reason, a picture swatch is not a reliable reference.

Which problems does an updated Pantone color system solve?

1) Time Efficiency

CMYK or not, typing a four-colour code can consume more seconds that you should allow to the manufacturing process. This approximation does not include the time it takes to cross-match the swatches without direct contact with the other team.

This simple task won’t become half as difficult if you already have the brand-new pigment system in place. As you’ve noticed in the image above, you can spread the colours or put them side by side effectively. Choosing or matching shades will then be effortless.

2) Manufacturing Clarity

The business environment becomes peaceful and conducive to progress when everyone’s clear about the tints to apply on the merchandise. The differing teams have the same swatches on hand, so an argument regarding a faulty colour combination won’t ensure.

The Pantone System itself needs upgrades now and again: Book Durability

Accept the truth that a swatch on paper cannot last forever. The hues will fade; the sheets will turn yellow in a matter of years. There will come a time when you need to discard your outdated guide and obtain the newer Pantone PLUS Series.

This 2010 standardised colour system is important because the company upgrades the model every two years. In addition to that, they add a couple of new shades in the list. Thus, it ensures that you’re both aware of the latest pigments and not looking at any fading swatches.

Ready to upgrade your Pantone colour system?

Don’t wait for decades to replace your swatch matching guide. The update interval should only be between 12 and 18 months. This way, you can continue astonishing your clients and the entire industry.

Good luck!

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