product design agency - brainstorm

A Day at Product Design Agency: Brainstorm to Find the Perfect Idea!

Posted on December 27, 2018
in Uncategorized

Mindsparkz is a creative agency with a focus on graphic and product design services. We’re here to help produce creative and innovate designs – and offer product branding and retainer programs as well.

Regardless of the service a client has requested, our designers work extremely hard to ensure the highest quality end-product. One way that we ensure high quality work is through a group brainstorm.

 

We all know how beneficial brainstorms can be. Open discussion can lead to many unique ideas being generated, as more heads gather to offer input and opinions.

Brainstorming can be incredibly successful, but not everyone knows how the process of brainstorming actually goes. In this blog post, we will discuss how Mindsparkz carries out its brainstorm process for creative and design clients.

 

How does the Mindsparkz brainstorm process work?

Firstly, a varied team of experts gather for the meeting.

Staff from all areas of Mindsparkz participate in the brainstorming process. This ensures the feasibility of ideas as marketing, design and sales experts can offer their opinions and advice upon whether or not a product would be suitable.

 

Secondly, head of the particular project loads up the project details

Having the project details ensures that all team members are on the same page. Participants are able to use these details as reference to start formulating ideas.

 

Finally, we move on to the brainstorm segment

At this stage, participants start sharing their ideas freely. The ability to do this without fear of offering a ‘bad’ idea is central to the brainstorm process. All these ideas are then written down for future reference.

Subsequently after the suggestion of these initial ideas, the team explores the feasibility of these and build upon promising concepts. As such, only the best ideas generated reach clients.

When the ideation is completed, the project leader will compile a list of ideas that are the most appropriate for the particular project. And that’s it – this is what a Mindsparkz brainstorm looks like!

 

Through our brainstorming process, we have developed numerous successful projects within our portfolio. Examples include the Tag Hauer Goodwood Festival Medals, and the Gweilos Macau branding.

With such a comprehensive brainstorm process, you can thus be sure that only the best ideas will reach you! If you need any unique design ideas, feel free to contact us, and we would be glad to help!

 

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Product design companies - sketches

Here’s How Product Design Companies Can Benefit Your Business!

Posted on December 21, 2018
in promotion

In any business, it is vital to stay ahead of the competition in order to achieve success. One such way would be through the creation of new products that attract customers. This is where product design companies come into play! As competition between businesses increase, product design companies are growing in importance. In this article, we will briefly examine the role of product design companies. Then, we will look at the benefits of engaging with product design services.

A product design company helps the clients to create new products that are then sold to customers. The product design process includes idea generation, commercialization, and product design creation. When used correctly, your business can reap substantial benefits from product design services.

 

product design companies

Product design companies

 

Now that we know what product design companies do, let’s look into some of the benefits they can offer your company

  • Improved Visibility: Creating a unique product will certainly help to draw attention to your brand. Customers would see the unique product ahead of other products.

This helps to create a first point of contact with your customers. Customers will also remember unique products, which would help to spread awareness of the brand through word of mouth.

 

  • Increased Sales: The creation of unique and practical products would no doubt help to drive sales. Customers will seek out and buy products which stand out from the crowd, increasing demand.

This increase in sales is also amplified by impulse purchases. Many customers tend to purchase products that are aesthetically pleasing and unique, even if they did not initially plan to purchase the product.

 

Ultimately, these benefits would help your company to improve its reputation, and see increased awareness and sales without having to fork out exorbitant costs!

 

Product design companies - sketches

Product design sketches

We believe in providing the highest quality service for our clients, for each and every step of the design process. Our design team crafts quality sketches and drafts after extensive brainstorming, ensuring that only the best ideas are presented to our clients.

 

Here at Mindsparkz, alongside product design and creative services, we do product branding for companies as well! Feel free to look through our portfolio, which includes recent product designs for some of our clients. Contact us at any time – we would love to help!

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Promotional Product Design

Promotional Product Design: Function Meets Creativity

Posted on December 18, 2018
in Uncategorized

In today’s world, the customer is king. When companies design their products, they usually try to find a way to stand out from the competition. Promotional product design is a way that companies stand out from the crowd. In order to attract customers, companies try to make their products attractive.

However, there comes a point where you might think: Focus on design, and risk reducing the function of your product, or focus on making your product practical?

 

In promotional product design, function or creativity?

Function and creativity. Two incredibly important aspects of a product. On one hand, it is extremely important for a product to be practical. If your product is not practical, it will not sell. This is because the customer will not see a point in purchasing it, as he or she will not be able to find a good use for it. On the other hand, creativity is important as well. Developing a creative and visually appealing product is useful, as it helps attract customers. This helps to drive sales of the product, which is what any company wants.

So, should you focus on functionality, or creativity? The answer is both! For any good designer, there is no conflict between how a product looks, and how it functions. Actually, designers use the function of a design as a starting point, and not the other way around!

Just look at some of the most famous brands in the world. Their products are usually functional, yet creative. Let’s use Apple as an example. They recently released their new series of iPhones, including the iPhone XS, iPhone XS Max, and iPhone XR. These devices look beautiful, and are functional as well.

This example proves that creative design and functionality can co-exist. There is no need to prioritize one aspect over the other.

 

Here at Mindsparkz, we believe that in promotional product design, function and creativity should go hand-in-hand, and we show this through the projects that we do for our clients.

One example would be the TAG Heuer medals that we helped design for the Goodwood Festival, which features a creative and beautiful design, but also has a practical use!

TAG Heuer Goodwood Festival Medals

 

Another example of a promotional product that blends in both creativity and function would be a custom branded snow globe, that can be used effectively as a promotional tool! With an intricate design and function, it will certainly be sure to attract customers!

Custom Branded Snow Globes for Festive Christmas Promotions!

 

With that said, contact us today for premium product design services to create promotional product design tailored to your needs! In addition, we also specialize in product branding services that can greatly enhance your brand image through your promotional product.

Feel free to look through our portfolio, which includes designs for our clients!

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