In today's competitive marketplace, a strong brand identity is crucial for business success and longevity. However, creating an influential brand identity can be challenging. MindSparkz is here to help you build a memorable brand...
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Product packaging is more than merely protecting your products during shipping and handling. It is the first thing customers see about your product and an important tool for building brand awareness. Unless your product is really unique, chances are the marketplace is chock-full of retailers offering similar products. To stand out from the crowd, you have...
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We have had a lot of enquiries from our clients requesting custom snow globes. We love making these for our clients, because they are easy to personalise and fun to play with. Due to the popularity of this product, we wanted to share with everyone the different stages involved in designing a custom snow globe. ...
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Come Together Music Festival – an annual charity event that takes place in Zhuhai, China. This year marked the 8th edition and took place on the 7th of December 2019. The Come Together Charity Music Festival is South China’s premier and largest charity music festival that brings over a thousand people from all walks of life to...
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With Christmas approaching very soon, many businesses are coming up with innovative and fun ideas to put a spin on their marketing and advertising activities. This includes Mindsparkz, where we make use of fun and creative ideas to celebrate the upcoming joyous occasion! Festive Branding for Social Media There are many ways you can modify the features on...
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If you require regular design support, engaging the services of a design team on a retainer basis can greatly amplify your business. In this article, we will share and explain more about how it can benefit you and help you decide if it is right for you! [caption id="attachment_53080" align="aligncenter" width="600"] Design Retainer Program[/caption] How does it work? A...
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1) It Forms The First Impression With Users When users first visit your website, it only takes a few moments for them to form an impression of your business. Thus, you definitely want them to have a positive impression of your brand right from the start! Outdated and visually unappealing websites have the ability to cause...
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Previously, in the article 'The Main Components of a Strong Brand Identity', we learnt how product branding helps companies like Nike, Adidas, Coca-Cola, and Google achieve a strong brand identity. Today, we will discuss how product branding used in promotional merchandise design can help companies boost their promotional marketing efforts! [caption id="attachment_52746" align="aligncenter" width="1880"] Image source[/caption] In essence, product branding is becoming increasingly important in our...
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Nike, Adidas, Coca-Cola, and Google. What do these companies have in common? That's right, these companies are amongst the most successful in the world! A major part of their success boils down to their product branding. These brands have been so successful because they have managed to create a strong logo and overall image that customers can immediately resonate...
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