Attract More Customers with Custom Product Packaging in China

Eye appeal is Buy Appeal – every marketer and product designer knows and lives by this principle. The smart customer who buys every product on the basis of cool logic and rational thinking is a rare find. A majority of your target audience makes its purchase decisions based on instinct and emotion. And it is the job of product packaging to hit all the right spots and incite all the right emotions in a customer to sway them towards choosing your product over another. There are so many ways in which custom product packaging in China can help you attract more customers and communicate the value proposition that you have to offer. Let’s check some of them out:

• Product packaging is generally viewed as an indicator of product quality. Before actually getting to experience the top notch merchandise that you are selling, your buyer will have to first go through your packaging. And it’s pretty hard to convince someone of your quality proposition if the box it comes in is derelict and shoddy.

• Just covering the shelves at a retail store and shouting louder than everyone else will not do anything to win over customers. Custom product packaging in China can help your product stand out of the crowd without going overboard with all the attention grabbing tactics.

• Product packaging is also a way to establish continuity with your brand identity. Your audience knows you from your logo, font, color, styling and other visual representations of your business. When the same becomes a part of your package design, it reiterates the connection and makes an impact on your audience’s mind in a way that they start recognizing your product in a crowded sea of counterparts.

• Successful marketing relies on such communicative tactics that genuinely incite sentimental reactions from customers and get them to establish feelings of loyalty and trust towards your brand. Custom product packaging is a way to make your customers feel all these emotions and make a lasting bond with your brand that will become cemented with a positive experience from using your product.

• Custom product packaging also helps in conveying useful details and information about your product – ingredients, usage tips, expiration dates (if any) and other factors that a consumer must know to get the most out of your product. This level of transparency is a major trust builder.

• And for the customers who depend on rational comparisons for making purchase decisions, custom product packaging will help you convey all your USPs, features and values at just the opportune moment – when a buyer is about to decide what product to choose.

Product packaging gets about three seconds to grab the attention of an audience and convert them into paying customers. But the value of these three seconds becomes iconic when you consider that 70% purchase decisions are made by customers while they are at the shelf, examining different product options. So make the most of your three seconds and get your product to truly stand out as a cut above the rest.

Top 5 Ways to Get the Most Out Of Your Product Design Agency in China

Handing over the reins of your product design and development plan into the hands of an outside agency is a big deal. When you have a new product concept to develop, it is quite normal to feel a little jittery and begin second guessing every move you are making. You might do everything by the book and plan a great strategy for bringing your vision into reality but there will come a time when you’ll actually start getting tangled in the myriad of complications that come with new ventures. THAT is when your product design agency in China will emerge as your savior and show you the right path. And as for ensuring positive results from your association with them, here is a list of the top 5 ways in which you can get the most out of your product design agency:

#1: Get prepared

For an entrepreneur as passionate about their work as you are, it is quite tough to resist the temptation of jumping in straight on and start building your product for the market. But remember – More prep = more information = better outcomes. Have multiple brainstorming sessions with your product design agency in China about different aspects of your product idea just so you don’t have to figure it out on the fly.

#2: Know your audience

“What is your target customer base?” – This is probably the first question that your product design agency will ask you because this information will eventually dictate the overall path that the entire project will follow. Have a solid understanding of the market segment you wish to tap into and find out as much as you can about the people you wish to sell to. This data NEEDS to be communicated to your design agency pronto!

#3: Validate your assumptions

Your design agency is going to be at the mercy of the info you will give them. Therefore, every assumption and reasoning you have in your mind about anything related to your product idea needs to be validated. Of course, your agency will question you when something doesn’t seem right, but for the most part, backing your ideas and logics with hard facts will help de-risk your venture considerably.

#4: Know your priorities

There is a difference between minor changes and fundamental shifts in a project. You need to understand the difference between upgrading the tires and deciding to build a plane instead of a car. The latter is a fundamental change and it will be costly. So make sure you know what direction you are taking your product design project towards and ensure you understand the consequences of each change you wish to bring into the plan.

# Define features early on

It is always a good idea to list out the features that you consider as the USP of your product. Highlighting these key factors and working on improving them will add more value to the eventual product design outcome. Of course, there will be changes along the way as your product makes its journey from the white board to the market shelf and your design agency will be prepared to make alterations in plans, but this initial clarity will go a long way in making everyone’s work a whole lot easier.

Just follow the above pointers and you won’t face any hassles while working with your product design agency in China.