How Design Thinking and Human Centered Design Affects Design Development

Design thinking and human centered design works hand in hand. Design thinking is a method of creative problem solving. The question here is, “what would the future customers really want?”. Human centered design on the other hand is a process which starts with the people you are design for. Solutions are made to tailor fit their needs. Empathy is one of the best attitude to have when using these methods.

 

 

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Benefits of Brainstorming in Creating a Product From Scratch

There are a lot g generated ideas being offered especially when a product to be made is from scratch. During brainstorming, there are no wrong answers and every idea counts. With the all minds working to create a good end result, proposals are enhanced to acieve this. Solutions to any design problems are built through communicating ideas.

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Why Smart Packaging is the Latest Trend in Business Industry?

Good product packaging can mean instant promotion for your brand and product. When customers walk into a store for a purchase, their first point of visual and physical interaction with your brand is product packaging. It is what customers first see, feel, and handle, even before they can get to the actual product. A well-thought out packaging design enhances people’s perception of your product’s value and impacts their subconscious in ways that can truly influence their initial and repeat purchase decisions. Product packaging is an extension of the product and in turn, your brand, which is why more businesses are putting in more thought into how they design promotional products and product packaging.

  

Distinctive product packaging design, promotional products, and similar brand-building strategies help attract a bigger and more loyal customer base, while adding value to your product. Regardless of the type of product you offer, smart packaging can positively impact your bottom line as it promotes positive retail experiences for target consumers. Here are reasons why you should consider smart product packaging design as a brand building strategy:

  

• Smart packaging differentiates brands and make your product more distinct and recognizable. As a brand owner, you should know the value of creating a distinct shopping experience for customers. Smart packaging design, promotional products, and other promotional tactics have the most impact on consumer’s perceptions, influencing their purchase decisions right at the point of purchase. Product packaging enhances brand communication as it allows your product to stand out on the shelf.

  
• Smart packaging ensures product safety. Millions in revenue are lost due to product damage and insufficient/unsafe packaging. With the right packaging design, promotional products don’t only allow better brand recognition and greater attention from target customers, they are also kept secure and protected from impact and damage, despite constant handling between warehouses and on store shelves.

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