Graphic Design Services To Bolster Your Social Media Marketing

Posted on December 13, 2018
in Uncategorized

In today’s fast-paced business world, social media plays an intrinsic role in connecting with your audience in a way to generate direct sales. However, with the prevalence of social media marketing, you need to understand how you can best leverage graphic design services to make your social media marketing campaigns stand out!

 

 

graphic design services - social media

 

Here in this article, we recommend 5 compelling social media websites and respective marketing strategies that can absolutely use the help of graphic design services to reach your target audience more effectively.

 

1. Facebook

Live streaming a Q&A or tutorial to show your expertise

Various studies have suggested people’s preference for video marketing content.  Live streaming is the latest extension of video marketing and exhibits immaculate ability to boost audience engagement.

By live streaming, you are enabling your audience to send in questions or comments in real time.

You should precisely use that to your advantage!

The key here is to acknowledge your followers, answer their questions, and respond to compliments during your video.

Apart from Facebook, Instagram and Twitter also offer live streaming capabilities. They will notify your followers as soon as you start rolling the camera.

 

2. Youtube

Post videos on your processes

Youtube is the 2nd largest search engine in the world, with 300 hours of content being uploaded on site every minute. Posting videos on Youtube is surely a great way to reach out to the wide audience base out there for your service or product.

Add a personal touch to your brand by giving your followers a glimpse into the behind-the-scenes process. How-to-videos are also one of the more popular categories uploaded on Youtube. This is certainly a creative way to showcase your talents and expertise to potential clients.

 

3. Instagram

Create stories to share quick contents 

Storytelling has always been effective in forming a connection between brand and audience.  Now, with the advent of social media, storytelling has become easier through sharing snippets of your day and experiences online.

You can use Instagram stories to easily share updates on project progression, show a before and after, or share other exciting content that will appeal to your audience. And to ensure a higher follow-through view rate, post your stories in sequence.

Do so by planning out your story-line in advance. Get creative with it by personalizing your Instagram stories with features like hashtags and locations. Take advantage of these features to create visually appealing and unique content to make your brand stand out.

 

4. Twitter

Illustrate someone else’s tweet

Who is not on Twitter!

This social media giant is a powerful and widely used networking tool.

While many think it is just for announcing day-to-day social activities, there are many ways where you can leverage Twitter for your business. For instance, surprise your prospective clients with artwork tailored to their tweet. Not only does this makes a personal introduction of your brand to your prospective clients, but it also attracts other people’s attention to your brand and look to find out more on what you can offer!

 

5. LinkedIn

Network and post links to your published work

Last but not least, LinkedIn, specifically for business networking, is also one of strongest social media sites for sales conversion and leads generation.  You would be surprised to know that alone LinkedIn brings in up to 80% of many businesses leads.

First, create a portfolio on LinkedIn by posting links to your finished work. Next, start networking on LinkedIn by asking your clients if you can tag them in their posts. Also, ask them if they could share your links as well.

 

In The End…

Social media sites are great platforms for you to connect personally with your audience.

As a graphic design firm, we can definitely play with our creative strengths and assist you in formulating a social media strategy that proffers to your interactive metrics.

Whether it’s advertisements, images, videos, or etc., used for your social media marketing, let us know and we can deliberate on profound ways of tuning your audience further.

 

Here at Mindsparkz, we provide retainer program perfect for many clients that are needing repeated monthly marketing. Have your business ROI exhilarated with our creative services. With our team of dedicated and proficient designers, you can be assured of gaining an edge over your competitors!

Feel free to contact us any time!

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What is the Best Choice for Your Brand: Custom Products vs. Existing

Posted on November 2, 2018
in promotion

When it comes to product procurement, the options may seem endless. Regardless of what you need, promotional or retail, we start by deciding on one of two directions: custom products or items already existing.

Existing products refer to products that are not made to order. These products are made using existing tools and processes. Minimal design is needed, often only adding a logo. Such products are usually produced quicker, as factories have made them before.

Custom made products refer to products that are built to your own custom specifications. This can include products that are made to fit specific dimensions, use unique materials,  etc. The process of getting custom-made products is more complex, but the payoff is worth the effort.

In this blog, we will explore the differences between both products. This will help you to see which of the two suits your needs better.

So, what are the main difference between custom products and off the shelf products?

  • Cost: One main difference between custom-made products and off the shelf products would be the cost. Custom made products involve design, development, prototyping, and testing. This is more costly than a similar existing products, which have already previously gone through the above stages.
  • Quantity: Another difference would be in product quantity. When it comes to custom-made products, there will usually have to be a higher Minimum Order Quantity (MOQ), in order to open new tools for the product. This is not always the case, however, and is usually dependent on the material used. For example, a polyresin figurine can be custom designed and ordered at low quantities.
  • Time: Another key difference between custom and existing products would be time. It is easier and faster to obtain existing products. Custom-made products meanwhile follow a longer process. This is because it will take longer to design the custom products.

How do you decide whether to use custom or existing products in your next project or campaign?

When deciding whether to use custom products or off pre-existing, it is important to take note of the goal of your campaign. Off the shelf products are fine for everyday products. However, if you want to separate yourself from your competitors, then custom products will be able to give you the edge.

At Mindsparkz, we believe in producing the highest quality output for our clients. We believe in having a hands-on approach from start to finish and coming up with the most creative solutions. This is done through extensive research and brainstorming. Our designers work extremely hard to ensure original concepts match perfectly with your company’s brand!

So, does your company need a fresh new look? Perhaps a custom product would help you improve sales? If so, feel free to contact us today! We specialize in various design aspects, including graphic design services, product design services, web design services, and a designer retainer program! Feel free to look through our portfolio, which includes recent product designs for some of our clients!

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The Main Components of a Strong Brand Identity

Posted on October 31, 2018
in promotion

Nike, Adidas, Coca-Cola, and Google. What do these companies have in common? That’s right, these companies are amongst the most successful in the world! A major part of their success boils down to their product branding. These brands have been so successful because they have managed to create a strong logo and overall image that customers can immediately resonate with. Nike has the swoosh, Adidas the 3 stripes, Coca-cola with their famous slogans, and Google is universally used around the world. In essence, product branding is becoming increasingly important in our competitive landscape, and can make the difference between your company being a hot seller, or a company whose products simply sit on shelves. In this article, we will go through how to create a strong brand identity, in order to better attract customers to your brand!

So, what are the key components of a strong brand identity?

  • Brand Promise: When it comes to branding, it is important to have a clear brand promise. Your company should have a clear message that it passes to customers and employees. This is important as 45% of a brand image can be attributed to what, and how, a company says to customers. It is also important that your company delivers on what it promises, as you are losing brand loyalty should you fail to deliver on your brand promise.
  • Target Market: A very important component of a strong brand loyalty would be the target market. In essence, it is extremely important to have a target market. This is because not everyone is your audience, and there will be non-believers in your product. Establish a target market, to set yourself apart from your competition.
  • Brand Voice: In any brand, it is important to establish a brand voice. Is your brand more mellow and serious, or is it fun and playful? It is important that your brand voice fits the audience that you are trying to engage.

So, does your company need a fresh new look? Perhaps a product brand would help you improve sales? If so, feel free to contact us today! Our designers working extremely hard to ensure the highest quality. So, you can be sure to gain an edge over your competitors with our assistance!

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