Packaging Design Companies

Why Packaging Design Companies Are Becoming More and More Important

Posted on January 17, 2019
in Uncategorized

In this day and age, the world is more competitive than ever before. As such, companies need to stand out to succeed. Where’s a better place to start differentiation for your product branding than with your packaging design?

Packaging is the first thing the consumer sees about your product. People are visual creatures by nature. Something that is well designed and interesting is bound to attract more potential customers than a product that is poorly designed and looks bland. This is where packaging design companies come in.

Packaging Design Companies

Packaging Design

So, why are Packaging Design Companies so important?

To attract customers, companies need to stand out. To do this, brands must be creative. They need to come up with an idea that is unique, original, and something that their competition has not yet done. One way you can do all these is with your packaging design. This is where packaging design companies come in.

Innovative packaging designs help grow your brand in an innovative way that allows your customers to associate your brand to a certain thing – be it a colour or a font. Essentially, this means that customers that are drawn to a package are bound to remember it later down the road before coming back to the product. As such, packaging design companies can first help your brand visibility, then brand image and eventually brand loyalty!

 

Let us now find out what makes good Packaging Design Companies

  • Visibility: Good packaging design companies are easily searchable, with relevant keywords. Such key words include “Packaging design company” and “Packaging design firm”. This certainly helps improve the first impression of the company.
  • Professionalism & creativity: Good packaging design companies have a professional attitude. They ensure that the objectives of the clients are fully understood. This leads to high quality and error-free content, generating the best visual impact.
  • Portfolio: Good design companies have an extensive portfolio of design work. Having an extensive portfolio shows that the company can develop unique and varied designs across different market segments. The company’s portfolio also has to be recent.
  • Qualified: A good design company has to be qualified in its craft. This means that the company needs to already have completed many similar projects. This shows experience, increasing the customer’s confidence in the brand.

 

Packaging Design Companies

Packaging Design

Here at Mindsparkz, we offer professional design and creative services for your packaging needs. With our team of dedicated designers, you can certainly be sure that we can assist your company in gaining an edge over your competitors! So, feel free to contact us at any time!

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Creative Design Company-CAD file

The Mind Behind A Creative Design Company: CAD Files

Posted on January 9, 2019
in Uncategorized

In one of our previous blogs, we wrote about A Day in our HCM Office. There, we discovered the daily routine of our designers at Mindsparkz, a creative design company. In today’s blog, we will delve deeper into the mind of a Mindsparkz designer, and explore one of the key programs that they carry out with the product design services.

Here at Mindsparkz, our designers work extremely hard to ensure the highest of quality for our clients. From extensive brainstorm and research, to dedicated sketches, they put in 100% from the first to last step to ensure only the best idea is presented to our clients.

 

One significant term in their journeys as designers would be CAD files. Let us first understand briefly what a CAD file is. CAD, or Computer-aided Design, refers to the use of computer systems to create, modify, analyse, or optimize a design. These files are typically created on Auto CAD, and can be presented in 2D or 3D form.

 

Creative Design Company-CAD file

CAD File

So, what do our designers do with these CAD Files?

In the beginning, Mindsparkz designers will draw their ideas on paper or on photoshop program to create 2D models. A basic CAD file can then be generated from the 2D model.

Next, the designers will reference from these basic CAD files to create 3D models for visuals. These 3D visuals are then sent to clients.

Once the 3D visuals are approved, designers will export the new CAD files with more detailed information on the sizes. These detailed CAD files are then sent to factories, displaying the size details and the 4 views – Top, Right, Left and Bottom.

That’s it for CAD files created from the designers’ side.

 

For CAD files that the designers receive from the suppliers for review, they are often in unconventional file formats. Hence, the designers will take them, clean them up, and organize them in PDF format for easy viewing. They will also help to re-scale and size the images. This helps with review, design confirmation, printing, emailing to colleagues, etc.

 

So, this is how designers at our creative design company come up with the quality service that you see on a daily basis! We are passionate in the work we do, creating high-quality designs that are consistent with your branding and promotional needs.

Here at Mindsparkz, we provide a plethora of services. These include graphic design, product design, product branding and web design services, as well as retainer program. Thus, if your company is in need of some quality design services, feel free to contact us at any time!

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Promotional Merchandise Design

How Product Branding Makes A Difference To Your Promotional Merchandise Design!

Posted on January 3, 2019
in Uncategorized

Previously, in the article ‘The Main Components of a Strong Brand Identity‘, we learnt how product branding helps companies like Nike, Adidas, Coca-Cola, and Google achieve a strong brand identity.

Today, we will discuss how product branding used in promotional merchandise design can help companies boost their promotional marketing efforts!

 

In essence, product branding is becoming increasingly important in our competitive landscape, and can make the difference between your promotional merchandise being a hot seller, or one that simply sits on shelves. As such, product branding is certainly a great tool to consider in your promotional merchandise design.

 

In this article, we will go through product branding, and the importance of this.

So, what is product branding? It is basically how a company presents their products to the customers, through their design, logo, and messaging. When used effectively, product branding can bring out many benefits for your company.

 

Now that we know about product branding, let’s look at how it is beneficial!

  • Increased Visibility: With good product branding, your company will be more visible to customers. Better product branding also helps to separate a company from the competition. This creates an effective first point of contact for customers, as they would notice the brand first.

Brand visibility is what effective promotional merchandise design aspires to achieve!

 

  • Customer retention: Having a good product branding would create customer loyalty, as the customers would feel connected to the company, and their product. This means that the customer would return to purchase the company’s products, as opposed to choosing other brands in the future.

When used as part of your company’s promotional merchandise design, product branding can effectively connect customers to your company’s promotional marketing messages, turning them into loyal patrons.

 

  • Advertising: Having effective product branding allows a company to advertise their products and services clearly. With an effective product branding, they can highlight the main features of the company. This allows them to focus on what they really sell.

Hence, with product branding, your company’s key selling points can be highlighted to your customers more distinctly through your promotional merchandise. Without a doubt, this helps to enhance your brand image!

 

To Conclude…

At Mindsparkz, we believe in producing the highest of quality work for our clients. We believe in having a hands-on approach from start to finish, and coming up with powerful branding solutions for our clients. This is done through extensive research and brainstorming. Our designers work extremely hard to devise only the most original and impactful concepts for your company’s brand.

 

So, is your company seeking creative promotional merchandise design to drive audience engagement? Our product design services are sure to help you improve sales.

Feel free to contact us today! Our designers work extremely hard to produce high quality work. With our assistance, you’ll be sure to have the edge over your competition.

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