The Main Components of a Strong Brand Identity

Nike, Adidas, Coca-Cola, and Google. What do these companies have in common? That’s right, these companies are amongst the most successful in the world! A major part of their success boils down to their product branding. These brands have been so successful because they have managed to create a strong logo and overall image that customers can immediately resonate with. Nike has the swoosh, Adidas the 3 stripes, Coca-cola with their famous slogans, and Google is universally used around the world. In essence, product branding is becoming increasingly important in our competitive landscape, and can make the difference between your company being a hot seller, or a company whose products simply sit on shelves. In this article, we will go through how to create a strong brand identity, in order to better attract customers to your brand!

So, what are the key components of a strong brand identity?

• Brand Promise: When it comes to branding, it is important to have a clear brand promise. Your company should have a clear message that it passes to customers and employees. This is important as 45% of a brand image can be attributed to what, and how, a company says to customers. It is also important that your company delivers on what it promises, as you are losing brand loyalty should you fail to deliver on your brand promise.
• Target Market: A very important component of a strong brand loyalty would be the target market. In essence, it is extremely important to have a target market. This is because not everyone is your audience, and there will be non-believers in your product. Establish a target market, to set yourself apart from your competition.
• Brand Voice: In any brand, it is important to establish a brand voice. Is your brand more mellow and serious, or is it fun and playful? It is important that your brand voice fits the audience that you are trying to engage.

So, does your company need a fresh new look? Perhaps a product brand would help you improve sales? If so, feel free to contact us today! Our designers working extremely hard to ensure the highest quality. So, you can be sure to gain an edge over your competitors with our assistance!