Tips on Creating Attention-Grabbing Presentations with Stunning Visuals!

Posted on November 27, 2019
in Design, Presentations, Visuals

Do you ever feel something lacking in your presentation? Perhaps your presentation could benefit from an extra boost? Many people overlook an important aspect of presentations – visuals! Well-designed visuals have the ability to turn an average presentation into an amazing one! This blog will elaborate on the importance of visuals and how you can utilize them in your corporate presentation.

 

Why Incorporate Visuals into your Presentation?

 

Effective and Saves Time!

 

As the saying goes, “A picture paints a thousand words” and we certainly agree with it. Including visuals in your presentation can help to convey the message to your audience effectively and efficiently. Your message can be conveyed to your audience faster and better with a visual presentation. In addition, it can help to explain your point without too many unintended complexities.

 

Captures your Audience’s Attention

 

The easiest way to make your audience bored and half-heartedly listen to your presentation is by throwing a wall of text at them. However, you can avoid this by including attractive and interesting visuals into your presentation to engage them. Make your presentation more dynamic and leave a lasting impression on your audience with the use of visuals! Approach your presentation with the mindset of showing rather than telling. Doing so will definitely help to pique the attention of your audience and keep them interested in your presentation!

 

Greater Understanding of Content

 

 

Our brain processes visuals much quicker than text. In fact, the human brain processes images 60,000 times faster than text! Thus, adding visuals to your presentation will greatly aid in helping your audience to understand and process the content. In addition, there are many types of learners. Some learn best through their auditory senses while others are visual learners. Therefore, including some visuals into your presentation, rather than solely text, will allow them to easily take in the contents of the presentation.

 

Boost your Business

 

A visually appealing presentation definitely has the ability to leave a positive impression on your audience and influence their thoughts and decisions. It can also allow your audience to gain a more detailed understanding of your business aspects, such as company personality. Furthermore, visual presentations have the power to evoke emotions that words might not be able to express at times. This allows your audience to feel a greater sense of relatability to your presentation, leading to increased positive results.

 

Tips on how to incorporate visuals

 

 

Diagrams/Schematic Organisation

 

Rather than using text full of statistics, why not use diagrams such as charts and tables? They are perfect for showing data in a concise and clear manner while still keeping the presentation interesting.

 

Photos

 

Include creative and unique photos and images that complement your presentation. They are an efficient and amazing way to illustrate your ideas and get your message across.

 

Icons

 

 

You can include icons throughout your presentation to present visual representations of information. They are also useful in ensuring conciseness and organization in your presentation.

 

Gifs

 

Gifs are a fun and creative way to convey your message. Unlike a normal image, they show movements, adding a touch of personality to your presentation and offering an interesting experience. Therefore, they create a much stronger impact than photos alone.

 

To Conclude…

 

As you can tell by now, visuals are very powerful and can play an influential role in the decisions of your audience. Incorporating visuals into your presentation can give you a competitive edge and help you stand out from the crowd. It might require extra effort to create a well-designed presentation, but it will definitely be worthwhile! Fortunately for you, our team here at Mindsparkz can help! Our dedicated and talented team of designers can help you create a visually stunning presentation according to your needs and requirements. Our team of designers know how to combine colors, graphics, and text in a visually appealing and effective way. Feel free to drop us an inquiry today!

 

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Christmas Branding Ideas

Boost Your Business with Festive Branding!

Posted on November 20, 2019
in Branding

Holidays are a great time to catch up with family members and friends, as well as to relax. However, for any business owner, it is one of the busiest and most important seasons of the year. How can they then leverage on that? Well, festive branding can be utilized to boost their company’s overall performance!

 

Why Use Festive Branding?

 

Festive branding is a modification or addition to your brand identity which is influenced by a festive occasion.  It has many benefits such as differentiating your brand from competitors and gaining a competitive advantage. With so many brands in the market, standing out from the crowd by applying festive branding is going to make a huge difference! Next, it allows you to foster a personal connection with your customers. Using festive branding can make your brand feel more personable. It also allows you to develop connections with others, especially when they have questions regarding your products. This can be beneficial in growing your business. Last but not least, it can be applied throughout the year. There are many festive occasions, depending on which ones you observe. Examples include Halloween, Christmas and St. Patrick’s Day. Thus, there are many instances where you can use festive branding. This blog will focus on how on you can adopt it.

 

Ways to Use Festive Branding

 

  • Logo Adaptation

 

Your brand logo is a unique representation of your identity and is a form of identification for your customers. With the festive season approaching, give your brand logo a fun and festive twist! For example, for the Christmas season, you can add snowflakes and Christmas trees to your logo. Additionally, you can incorporate festive colours such as red and green. This will definitely help to grab the attention of customers and draw them to your brand and make it more dynamic! What’s great is that you can use this on several platforms such as flyers, social media platforms, your website, your email signature or even a nice postcard for your clients!

Festive Branding

Festive Branding

Take a look at this customized logo. It features the Mindsparkz logo with a holiday twist to it. A Christmas tree and Santa hat is included, giving off Christmas vibes!

Festive Branding

Festive Branding

 

Also, take a look at our Halloween version! Here is another cool customized logo to celebrate Halloween. It features a haunted house and other Halloween visuals, giving off a spooky vibe!

 

  • Create Holiday Related Products

 

Holiday related products are especially well-received by many. For example, as Christmas is the season of giving, customers will be looking for gifts and gift ideas. These include items such as snow globes, mugs, socks, apparel and many more! With a diverse range of products to choose from, you will be spoiled for choice! In addition, you can also consider offering festive products as a Gift with Purchase (GWP) promotion. Not only does this show appreciation to customers, it can also boost sales and brand loyalty.

 

Festive Branding

Festive Branding

Here is a customized snow globe, a perfect gift for the Christmas season! They also make great promotional products and can be given as corporate gifts to show appreciation to your employees.

Festive Branding

Festive Branding

We also designed some cool options for Halloween and Chinese New Year. Here are the lucky rat socks we designed in commemoration of next year’s Chinese New Year. This product is available in various colours and comes with a custom laminated card with a hanger to hold the socks in place!

Festive Branding

Festive Branding

For Halloween, we designed an eye-catching custom graphic T-shirt featuring different Halloween symbols such as pumpkins and bats. Perfect for joining in on the fun during this spooky season!

 

  • Content Creation for Social Media

 

Engage your customers with eye-catching and aesthetically pleasing visuals! Visuals are one of the first few things that customers notice. Therefore, they also influence how customers perceive you and the impression they form about your brand. Celebrate different festive occasions with attractive visuals such as images that can be used on company websites and social media platforms. They are also great for promotions and advertising. For example, you could use an image promoting your products with a Christmas theme to appeal to customers.

 

To Conclude…

 

Interested in festive branding and how it can boost your business? Mindsparkz is here to help! Our dedicated and talented team of in-house designers offer professional design and creative services to cater to your needs and requirements. We specialize in several design aspects such as product design, graphic design, web design, illustration, brainstorming and we also have a retainer program. Feel free to drop us an inquiry today!

 

 

 

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Product Design: Everything You Need To Know

Posted on November 14, 2019
in Uncategorized

 

You have probably heard of the term “product design”. But how much do you know about it? We here at Mindsparkz are very experienced in product design, with countless product design projects for our clients! This blog will cover everything you need to know about product design. With this new knowledge, your company can transcend your marketing efforts to the next level!

 

What is Product Design?

 

Firstly, let’s define product design. Product design refers to a wide and broad range of processes that lead to the development of new ideas and ultimately, the creation of new products. This might sound complicated and confusing, so let’s break down the processes of product design!

 

 

Here is how it works:

 

Product creation from scratch

 

This refers to the creation of new products that don’t exist in the market yet, from scratch! The process of product design will vary, especially depending on if the project is small-scale or large scale.

 

Concept:

 

Product design begins with the designers having to find a solution to a problem, in order to turn them into objectives for the new design. In this stage, the product designers research and evaluate ideas and conceptualize them to turn them into tangible inventions and products. The restraints of the concept are also considered. Then, the concepts for the new product are brainstormed and evaluated. Once the team has reached a consensus on a final concept, considering the limitations, parameters, and objectives, the final concept for the new product design is now ready!

 

Sketching:

 

 

Next, the sketches for the new concept are prepared. This allows for the first visuals of the product to surface, without the need for committing excessive resources into a single idea. The basic shapes, as well as more complex mechanisms and concepts, are sketched, allowing the team to visualize the concept for the first time. The limitations of the design can now be seen visually, and corrective measures can be put in place.

 

 

3D Modelling:

 

Once the sketches have been finalized and the appropriate corrective measures have been taken, 3D modeling of the concept can now take place. 3D models are created using specialized software, known as computer-aided design (CAD), with a 3D artist working on the model. Once the model is completed, 3D rendering takes place with or without photorealistic effects. In certain cases, the model will be created physically using 3D printers, although this is not the norm.

 

Product Innovation/Material Research

 

 

Material Selection

Next, research begins on the materials for the new product. Many factors have to be taken into consideration when selecting the material for the product, with the important ones being costs, durability, functionality, and ease of applying the concept. Once these factors have been considered and a final material has been selected by the team, the concept will be sent to factories to receive quotes and samples of the product. After the samples are approved by the team, mass production of the new product can finally begin!

 

Small-scale Projects:

The process of product innovation and material selection differs for smaller-scale and larger-scale projects. For smaller-scale projects that do not require extensive testing and market feedback, the product design process will proceed straight to material research without a prototype, as the final material for the product needs to be decided in advance to request factories for quotations and samples of the product.

 

Large-scale Projects

For larger-scale projects with more high-stake innovative products, prototypes would be designed. With the 3D model now ready, the design team starts prototyping to build an experimental model of the concept. Depending on the product, a low-fi prototype with different materials might be made to test the shape and design of the product, which will significantly and directly factor in the selection of the most adequate materials.

 

Advanced Prototypes for Extremely Large-Scale Projects

For certain extremely large-scale projects with high-stakes, a prototype very close to the actual final product with finalized materials to be released into the market would be designed. This allows testing of the product to review the core operations, key user flows and functionality. The prototype may also be tested in the market to receive feedback from the intended target demographic on their opinions and suggestions for the new product. With feedback and analysis of the metrics of the product, the prototype is improved and made more market-friendly. This process can involve the creation of multiple prototypes and repeated testing, as the final product to be mass-produced has to be perfect.

 

How we can help you…

 

As the blog explains, product design is a complicated multi-step process that requires careful consideration of the scale of the project, trends, limitations, needs, and requests of the client, and capabilities, among many other considerations. With such a careful need for attention to detail, product design requires a specialized team in order to effectively conceptualize a new product. That’s where Mindsparkz comes in! With our talented and dedicated team of multicultural designers from around the globe, we are experienced in the field of product design. We can certainly help your company and brand with transforming your ideas into tangible products that are sure to be a hit in the market! What are you waiting for, drop us an inquiry today to find out more about how we can help your brand reach the next level in marketing!

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