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What is the Best Choice for Your Brand: Custom Products vs. Existing

When it comes to product procurement, the options may seem endless. Regardless of what you need, promotional or retail, we start by deciding on one of two directions: custom products or items already existing. Existing products refer to products that are not made to order. These products are made using existing tools and processes. Minimal design...

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The Main Components of a Strong Brand Identity

Nike, Adidas, Coca-Cola, and Google. What do these companies have in common? That's right, these companies are amongst the most successful in the world! A major part of their success boils down to their product branding. These brands have been so successful because they have managed to create a strong logo and overall image that customers can immediately resonate...

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Trade Show Design and Marketing Basics: 10 Do’s and Don’ts

[caption id="attachment_52531" align="aligncenter" width="900"] Trade Show[/caption] In marketing, regardless of what industry your company is in, it is extremely important to be attractive to customers. There are many different ways to attract customers, and one of the most effective ways to do so would be through a trade show. Promoting your company during a trade show can...

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The 5 Key Elements of a Great Logo!

In today's competitive world, it is very important for a company to set itself from its competition. One way to do this would be through branding. Creating an effective brand would allow your customers to resonate with a company better, and this helps improve many things - including sales! In any brand, the most prominent...

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