6 KILLER BRANDING CONCEPTS
In our previous blog, we mentioned the 6 important ways of branding. If you have not read it yet, go check them out here! We talked about the importance of branding activities and how it would voice out the name and credibility of your company to the market. One of the points that we talked about is the 6P’s Point of View and we are here to give a deeper explanation of the importance of branding concepts. So now, let’s get right to it!
First of all, understanding the why of the decision to create the company is very important, in other words, direction. Many of us now have different reasons for why we want to create a startup. Some are opportunistic enough to grab and serve the needs of the market, while others might just want to be in it due to the pressure of their social circle.
The importance of purpose in making your company will bring you far within your entrepreneurship journey. As a quote by Marc Benioff says, “To be truly successful, companies need to have a corporate mission that is bigger than making a profit”. It is not all about the self-interest that we want to achieve but what good can we bring through products and services for the people.
As important as having a purpose to create a company, it is important for companies to stay different. There are hundreds and thousands of companies in the industry that are competing to get a larger market share in order to earn higher profits as much as possible. But doing the same as what everybody else is doing does not give you much of any value. That is why having the right branding concepts could help you a step further faster than your competitors.
Hence, that is why to be a little different is better than to be a little better. Your uniqueness will bring a form of the way for people to remember. But, if you are just the same or a little better than any other company in the industry, it would be hard for people to remember you, at least for the long run. Hence, creating a character that is different from the other that you want to showcase to your target audience would allow you to be remembered, trusted as well as known for its authenticness.
Reason To Believe
Now, this might be a little similar to purpose but there are slight differences to it. Now back in purpose, we mentioned that you need to have a form of direction and a greater purpose for the customers greater than your own self-interest. Well, this would be what you want to do and believe in. However, would your audience fully understand what your intentions are? Sadly no.
Reason to Believe is essentially your company’s message to let your customers and target audience know what are your intentions of building your company. This way, they would better understand and empathize with your company’s mission and vision.
This point is pretty straightforward. It is important that the product and services that your company brings will create any form of benefit for your customer. Whether it would be a physical benefit or intellectual benefit, any form of benefit will be important. Without having this benefit, it could be very difficult for you to market your product or services. One way to market your product by showcasing the benefits could be through packaging. You can see some of our work down below for more.
Who is your target audience? The target audience would depend on what kind of product and services that you provide. However, it comes back to the uniqueness of your product and services. For example, here in Mindsparkz, we provide design services for those who are not able to create design activities in-house. Hence, our target audience would be anyone who needs design services in order to create products and services better. Check out some work that we have done for our client!
Last but not least, would-be competitors. It is important to compete healthily and at the same time keep in mind what activities that they are up to that could create value creation. As much as possible, you would not want to lose out and lose much of your obtained market share. At the same time, it is also a good opportunity to learn what your competitors are doing and make some changes to your activities if it could provide you with better results.
Mindsparkz can help with your branding through various services such as Product Design, Graphic Design, Web Design that could increase brand valuation in the eyes of the viewers. With the rising usage of Social Media and other electronic platforms as a means of showcasing your products and services, it is important that you do it the right way!
Check out our website through the QR code down below!