Color plays a far bigger role in branding and product development than many teams initially realize. A slight variation in shade can change how a logo is perceived, affect product consistency, or even lead to costly production errors. This is where the Pantone Color System becomes essential. From brand identity and packaging to print production and...
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Good product packaging can mean instant promotion for your brand and product. When customers walk into a store for a purchase, their first point of visual and physical interaction with your brand is product packaging. It is what customers first see, feel, and handle, even before they can get to the actual product. A well-thought...
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Consumers are spoilt for choice, regardless of the product they require. The retail battlefield is increasingly crowded, making it more and more difficult for brands to stand out. In a world pf profuse product choices and flashy product packaging, how do you make your product stick out? The answer is in the hands of a...
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Everyone takes notice of fantastic POS design. Its greatness does not so much rely on the materials used to form the display, but in the design and overall layout of the display. The best displays draw you in to further explore the product, often by incorporating several of your senses at once. [caption id="attachment_52078" align="aligncenter" width="520"] How to...
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Eye appeal is Buy Appeal – every marketer and product designer knows and lives by this principle. The smart customer who buys every product on the basis of cool logic and rational thinking is a rare find. A majority of your target audience makes its purchase decisions based on instinct and emotion. And it is...
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Handing over the reins of your product design and development plan into the hands of an outside agency is a big deal. When you have a new product concept to develop, it is quite normal to feel a little jittery and begin second guessing every move you are making. You might do everything by the...
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