In this day and age, the world is more competitive than ever before. As such, companies need to stand out to succeed. Where's a better place to start differentiation for your product branding than with your packaging design? Packaging is the first thing the consumer sees about your product. People are visual creatures by nature. Something that is well designed...
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In one of our previous blogs, we wrote about A Day in our HCM Office. There, we discovered the daily routine of our designers at Mindsparkz, a creative design company. In today's blog, we will delve deeper into the mind of a Mindsparkz designer, and explore one of the key programs that they carry out with...
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Previously, in the article 'The Main Components of a Strong Brand Identity', we learnt how product branding helps companies like Nike, Adidas, Coca-Cola, and Google achieve a strong brand identity. Today, we will discuss how product branding used in promotional merchandise design can help companies boost their promotional marketing efforts! [caption id="attachment_52746" align="aligncenter" width="1880"] Image source[/caption] In essence, product branding is becoming increasingly important in our...
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Mindsparkz is a creative agency with a focus on graphic and product design services. We’re here to help produce creative and innovate designs – and offer product branding and retainer programs as well. Regardless of the service a client has requested, our designers work extremely hard to ensure the highest quality end-product. One way that we ensure high quality work is...
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In any business, it is vital to stay ahead of the competition in order to achieve success. One such way would be through the creation of new products that attract customers. This is where product design companies come into play! As competition between businesses increase, product design companies are growing in importance. In this article,...
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In today's world, the customer is king. When companies design their products, they usually try to find a way to stand out from the competition. Promotional product design is a way that companies stand out from the crowd. In order to attract customers, companies try to make their products attractive. However, there comes a point where...
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When it comes to product procurement, the options may seem endless. Regardless of what you need, promotional or retail, we start by deciding on one of two directions: custom products or items already existing. Existing products refer to products that are not made to order. These products are made using existing tools and processes. Minimal design...
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Nike, Adidas, Coca-Cola, and Google. What do these companies have in common? That's right, these companies are amongst the most successful in the world! A major part of their success boils down to their product branding. These brands have been so successful because they have managed to create a strong logo and overall image that customers can immediately resonate...
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[caption id="attachment_52531" align="aligncenter" width="900"] Trade Show[/caption] In marketing, regardless of what industry your company is in, it is extremely important to be attractive to customers. There are many different ways to attract customers, and one of the most effective ways to do so would be through a trade show. Promoting your company during a trade show can...
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In today's competitive world, it is very important for a company to set itself from its competition. One way to do this would be through branding. Creating an effective brand would allow your customers to resonate with a company better, and this helps improve many things - including sales! In any brand, the most prominent...
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