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How to make Brand Guidelines for Marketing Departments

What are Brand Guidelines? They are your brand’s visual style guide. Brand guidelines outline the details explaining your brand and how it works. A typical brand guideline usually includes: Cover page Colour pallets The inspiration behind your logo and brand The minimum size of your logo Font of logo Clear Space Incorrect usage How it looks like on...

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POS design

Building Brand Awareness With Packaging Design Agency

Product packaging is more than merely protecting your products during shipping and handling. It is the first thing customers see about your product and an important tool for building brand awareness.   Unless your product is really unique, chances are the marketplace is chock-full of retailers offering similar products. To stand out from the crowd, you have...

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Design Retainer Service

The Benefits Of Design Retainer Service in the Promotional Industry

Have you ever considered how your business could benefit from a full design department? A design retainer program might just be for you.   What is a design retainer service? This is a design service offered by Mindsparkz for clients who want to work together on more than just one product, for a set rate. Basically, clients are “pre-ordering” our...

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Packaging Design Companies

Why Packaging Design Companies Are Becoming More and More Important

In this day and age, the world is more competitive than ever before. As such, companies need to stand out to succeed. Where's a better place to start differentiation for your product branding than with your packaging design? Packaging is the first thing the consumer sees about your product. People are visual creatures by nature. Something that is well designed...

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