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What is the Best Choice for Your Brand: Custom Products vs. Existing

When it comes to product procurement, the options may seem endless. Regardless of what you need, promotional or retail, we start by deciding on one of two directions: custom products or items already existing.

Existing products refer to products that are not made to order. These products are made using existing tools and processes. Minimal design is needed, often only adding a logo. Such products are usually produced quicker, as factories have made them before.

Custom made products refer to products that are built to your own custom specifications. This can include products that are made to fit specific dimensions, use unique materials,  etc. The process of getting custom-made products is more complex, but the payoff is worth the effort.

In this blog, we will explore the differences between both products. This will help you to see which of the two suits your needs better.

So, what are the main difference between custom products and off the shelf products?

  • Cost: One main difference between custom-made products and off the shelf products would be the cost. Custom made products involve design, development, prototyping, and testing. This is more costly than a similar existing products, which have already previously gone through the above stages.
  • Quantity: Another difference would be in product quantity. When it comes to custom-made products, there will usually have to be a higher Minimum Order Quantity (MOQ), in order to open new tools for the product. This is not always the case, however, and is usually dependent on the material used. For example, a polyresin figurine can be custom designed and ordered at low quantities.
  • Time: Another key difference between custom and existing products would be time. It is easier and faster to obtain existing products. Custom-made products meanwhile follow a longer process. This is because it will take longer to design the custom products.

How do you decide whether to use custom or existing products in your next project or campaign?

When deciding whether to use custom products or off pre-existing, it is important to take note of the goal of your campaign. Off the shelf products are fine for everyday products. However, if you want to separate yourself from your competitors, then custom products will be able to give you the edge.

At Mindsparkz, we believe in producing the highest quality output for our clients. We believe in having a hands-on approach from start to finish and coming up with the most creative solutions. This is done through extensive research and brainstorming. Our designers work extremely hard to ensure original concepts match perfectly with your company’s brand!

So, does your company need a fresh new look? Perhaps a custom product would help you improve sales? If so, feel free to contact us today! We specialize in various design aspects, including graphic design servicesproduct design servicesweb design services, and a designer retainer program! Feel free to look through our portfolio, which includes recent product designs for some of our clients!

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The Main Components of a Strong Brand Identity

NikeAdidasCoca-Cola, and Google. What do these companies have in common? That’s right, these companies are amongst the most successful in the world! A major part of their success boils down to their product branding. These brands have been so successful because they have managed to create a strong logo and overall image that customers can immediately resonate with. Nike has the swoosh, Adidas the 3 stripes, Coca-cola with their famous slogans, and Google is universally used around the world. In essence, product branding is becoming increasingly important in our competitive landscape, and can make the difference between your company being a hot seller, or a company whose products simply sit on shelves. In this article, we will go through how to create a strong brand identity, in order to better attract customers to your brand!

So, what are the key components of a strong brand identity?

  • Brand Promise: When it comes to branding, it is important to have a clear brand promise. Your company should have a clear message that it passes to customers and employees. This is important as 45% of a brand image can be attributed to what, and how, a company says to customers. It is also important that your company delivers on what it promises, as you are losing brand loyalty should you fail to deliver on your brand promise.
  • Target Market: A very important component of a strong brand loyalty would be the target market. In essence, it is extremely important to have a target market. This is because not everyone is your audience, and there will be non-believers in your product. Establish a target market, to set yourself apart from your competition.
  • Brand Voice: In any brand, it is important to establish a brand voice. Is your brand more mellow and serious, or is it fun and playful? It is important that your brand voice fits the audience that you are trying to engage.

So, does your company need a fresh new look? Perhaps a product brand would help you improve sales? If so, feel free to contact us today! Our designers working extremely hard to ensure the highest quality. So, you can be sure to gain an edge over your competitors with our assistance!

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Trade Show Design and Marketing Basics: 10 Do’s and Don’ts

Trade Show

Trade Show

In marketing, regardless of what industry your company is in, it is extremely important to be attractive to customers. There are many different ways to attract customers, and one of the most effective ways to do so would be through a trade show.

Promoting your company during a trade show can brig about many benefits. You will be able to showcase your new products and services during a trade show. This can help your company increase connections and bring in potential new clients.

While a trade show can effectively promote your company, it is important that is is done in the right way. Do it wrongly, and your booth will simply lie there unnoticed. Do it right, and your booth will attract all the right people.

So, what are some basic do’s and don’ts when at a trade show?

What are some of the Do’s?

  • Make your booth unique: In order to maximize customer reach, it is important to invest in a booth that will stand out. This can be achieved in many ways. For example, you can play with different colours and designs, in order to make your booth as visible and prominent as possible.
  • Make your booth versatile: The booth should be versatile so that it can be modified to different sizes. This will allow for flexibility in increasing or decreasing your trade show footprint, while keeping your booth visually stimulating.
  • Include several promotional tools: Having some promotional tools, such as giveaways, can act as a way of attracting customers to your booth. You could provide some free product samples or branded merchandise. This will also help them remember you after the show.
  • Collect contact details: Don’t be shy about exchanging contact cards with the people you spoke with. This will allow for future correspondence and collaboration between both parties after the trade show has ended.
  • Maintain a positive attitude: In any trade show, it is important to have a positive attitude. Being approachable will help significantly, as a trade show attendee would be more likely to explore the booth of a company that seems welcoming to them.

And some of the Don’ts?

  • Badmouth your competition: Never badmouth your competition, as this is extremely off putting. It will make your company seem insecure. Instead, focus on your products and why they are great.
  • Provide too much print: It is normal to print out brochures, fliers, or booklets to hand out at the trade show. But, make sure that they are high-impact, and do not print too many of them. Aside from being expensive, they will also confuse the attendees. They will also most likely just throw them in the garbage.
  • Use lingo: Do not use words, acronyms, or other jargon to describe your products, as the other trade show attendees might not know of, or use, these terms.
  • Eat or drink in the booth: Eating or drinking in the booth looks extremely unprofessional, and this would drive away people from your booth. It can also cause the booth to stink. Take your mealtimes in shifts with fellow booth staff.
  • Start a conversation without finding out your audience: This can cause you to reveal too much to the wrong person, such as a competitor. Make sure that you find out a person’s name, designation, and reason for being at the show. This way, you can cater to their needs better, and prevent yourself from revealing too much.

Have a big trade show coming up soon? If so, Mindsparkz is the right place for you! We are well-equipped in various graphic and product design services, making us the perfect choice to help you create your dream booth! We also engage in product branding, web design services, and designer retainer programs. Feel free to contact us today!

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Zhuhai, Guangdong 519015