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Why You Should Consider a Design Retainer Program

If you require regular design support, engaging the services of a design team on a retainer basis can greatly amplify your business. In this article, we will share and explain more about how it can benefit you and help you decide if it is right for you!


Design Retainer Program

Design Retainer Program


How does it work?


A design retainer program works when a client engages a design team to work for them for a specified number of hours per month. As a client, you will have the ability to dictate deadlines and have your work prioritized. The duration of a retainer varies, depending on the client’s needs. It could range from a period of 3 months to a year. The same goes for the monthly hours, which is dependent on the client’s needs.


How will this benefit you?



  • Enjoy priority on your projects


By engaging the services of a designer on retainer, you will enjoy priority on your projects every month. Therefore, you need not worry as the designers in charge will be fully committed and dedicated to ensuring a high-quality output for your project. Furthermore, whenever you have a project that requires work, rest assured that work will begin on it immediately. This is because you would have already secured a fixed amount of time for your projects!



  • Simplified Accounting


As a client, you will only be required to pay a set amount every month to reap the benefits of a design retainer program. This increases convenience and reduces any hassle involved as multiple bureaucratic documents such as invoices and contracts to sign are eliminated.  Therefore, the process is much simpler and easier to understand. This will allow you to fulfill your design needs in a cost-efficient and stress-free manner!



  • Save Costs!


The more hours you commit, the lower the hourly rate will be. This is a great deal if you compare the costs involved with hiring a freelance designer. Not only will this save you money, it will also save you a lot of time. Definitely a win-win situation! In addition, you will not need to hire a full-time designer!



  • Consistent results


By using a design retainer service, you will have ongoing access to an individual or team of designers. Furthermore, this will ensure consistency in the designer’s schedule as they will dedicate a fixed amount of their time to your projects. Therefore, you can expect to receive good service. Besides that, when you work with a particular designer regularly, you can expect a consistent style of work. The designer will grow and be familiar with your expectations and how you work. This will help your brand to stay consistent and recognizable.


Before engaging such services, it is always good to schedule a call with the prospective designer so that he can understand your needs. It will also provide a clear sense of direction as well as find out how many hours the designer can commit to your projects. This will also allow both parties to be on the same page and manage each other’s expectations.


However, do note that working with a designer on a retainer basis is not for everyone. For example, if you do not have much design work to be done, it might be better to opt for a one-off project.


Design Retainer Program

Design Retainer Program


To Conclude…


Decided to go with a design retainer program? Good choice! Fortunately for you, we have a talented and dedicated design team right here at Mindsparkz! Push aside all your worries, as we will deliver only the best results to you. Whether you require a designer for a few hours or for an extended period of time, we can create a customized package that meets your needs. No matter what design needs and services you are looking for, our multinational team of talented designers have got you covered!


Feel free to drop us an inquiry today to find out how we can help turn your vision into reality!

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Why Web Design is Crucial in Online Marketing

1) It Forms The First Impression With Users


When users first visit your website, it only takes a few moments for them to form an impression of your business. Thus, you definitely want them to have a positive impression of your brand right from the start! Outdated and visually unappealing websites have the ability to cause users to form a negative impression of your brand. They may not want to return to the website anymore, and this could cost your business potential clients. Therefore, web design plays a vital role in influencing the impressions users form of your business. A well-designed website can attract and allow users to stay on it to learn more about what the business can offer. On the other hand, a poorly designed website will deter users from visiting it again.


Web Design

Web Design


2) Enforces Trust With Users


Many people distrust poorly designed websites, as they have the perception that they are unprofessional or simply cannot be trusted. Put yourself in this scenario, if you were ordering items from a website in hundreds of dollars, would you feel at ease if it was badly designed? The answer is likely “No”. On the other hand, a website that looks professional is able to instill trust in users who will feel more at ease. One of the most important aspects of a business is building and maintaining trust with your clients. A way to do so is by designing and ensuring a website that looks professional so as to build trust with new and existing clients.


3) Gain Competitive Advantage


It is important to stay ahead of your competitors so as not to fall behind. In order to do so, you need to ensure that your website stands out from the crowd. Take this as an opportunity to design an aesthetically pleasing website so as to gain an advantage over your competitors. You generally share and offer the same services and products with your competitors. Therefore, web design is one area where you can excel in and leverage to outshine your competition!


What does Web Design Entail?




Firstly, navigation is essential so that users can explore and move through your website smoothly and easily. This can include a menu or navigation bar that is labeled to allow users to understand the various options. It should be simple and straightforward so as not to confuse users. Ensure that navigation is fuss-free so that users can access the information they want quickly. This will also help to prevent annoyed users.


Web Design

Web Design




Next, visuals are another factor to consider. They include many factors such as images featured, font used and other details. It is a good idea to opt for aesthetically pleasing looking visuals so as to attract users. However, it is important to note not to make your website too cluttered as users will have to strain themselves while looking at it. Incorporating visuals in your website also increases your website’s engagement with users and is beneficial to your business. However, be careful not to flood your website with too many images and videos as it will look messy and cluttered. Therefore, aim to strike a balance between the text and visuals on your website and use them when needed.


To Conclude…


As you can tell, web design plays an extremely important role in online marketing and can help to attract new clients. However, if done poorly, it can cause adverse effects and drive potential clients away. Luckily for you, the team here at Mindsparkz can help! Our dedicated and talented team of designers can assist with your web design needs to come up with your very own dream website. What are you waiting for? Feel free to drop us an inquiry today!


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Tips on Creating Attention-Grabbing Presentations with Stunning Visuals!

Do you ever feel something lacking in your presentation? Perhaps your presentation could benefit from an extra boost? Many people overlook an important aspect of presentations – visuals! Well-designed visuals have the ability to turn an average presentation into an amazing one! This blog will elaborate on the importance of visuals and how you can utilize them in your corporate presentation.


Why Incorporate Visuals into your Presentation?


Effective and Saves Time!


As the saying goes, “A picture paints a thousand words” and we certainly agree with it. Including visuals in your presentation can help to convey the message to your audience effectively and efficiently. Your message can be conveyed to your audience faster and better with a visual presentation. In addition, it can help to explain your point without too many unintended complexities.


Captures your Audience’s Attention


The easiest way to make your audience bored and half-heartedly listen to your presentation is by throwing a wall of text at them. However, you can avoid this by including attractive and interesting visuals into your presentation to engage them. Make your presentation more dynamic and leave a lasting impression on your audience with the use of visuals! Approach your presentation with the mindset of showing rather than telling. Doing so will definitely help to pique the attention of your audience and keep them interested in your presentation!


Greater Understanding of Content



Our brain processes visuals much quicker than text. In fact, the human brain processes images 60,000 times faster than text! Thus, adding visuals to your presentation will greatly aid in helping your audience to understand and process the content. In addition, there are many types of learners. Some learn best through their auditory senses while others are visual learners. Therefore, including some visuals into your presentation, rather than solely text, will allow them to easily take in the contents of the presentation.


Boost your Business


A visually appealing presentation definitely has the ability to leave a positive impression on your audience and influence their thoughts and decisions. It can also allow your audience to gain a more detailed understanding of your business aspects, such as company personality. Furthermore, visual presentations have the power to evoke emotions that words might not be able to express at times. This allows your audience to feel a greater sense of relatability to your presentation, leading to increased positive results.


Tips on how to incorporate visuals



Diagrams/Schematic Organisation


Rather than using text full of statistics, why not use diagrams such as charts and tables? They are perfect for showing data in a concise and clear manner while still keeping the presentation interesting.




Include creative and unique photos and images that complement your presentation. They are an efficient and amazing way to illustrate your ideas and get your message across.





You can include icons throughout your presentation to present visual representations of information. They are also useful in ensuring conciseness and organization in your presentation.




Gifs are a fun and creative way to convey your message. Unlike a normal image, they show movements, adding a touch of personality to your presentation and offering an interesting experience. Therefore, they create a much stronger impact than photos alone.


To Conclude…


As you can tell by now, visuals are very powerful and can play an influential role in the decisions of your audience. Incorporating visuals into your presentation can give you a competitive edge and help you stand out from the crowd. It might require extra effort to create a well-designed presentation, but it will definitely be worthwhile! Fortunately for you, our team here at Mindsparkz can help! Our dedicated and talented team of designers can help you create a visually stunning presentation according to your needs and requirements. Our team of designers know how to combine colors, graphics, and text in a visually appealing and effective way. Feel free to drop us an inquiry today!


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