Product packaging is more than merely protecting your products during shipping and handling. It is the first thing customers see about your product and an important tool for building brand awareness.
Unless your product is really unique, chances are the marketplace is chock-full of retailers offering similar products. To stand out from the crowd, you have to differentiate your product branding. What better way to do so than delivering the best customer experience with a creative custom packaging?
This is where a packaging design agency comes in! A Packaging design agency helps you design a packaging solution that not only preserves the product but also inspires and resonates with your audience as well. Enhance your customer experience through exciting unwrapping process that comes with attractive packaging designs.
A Packaging Design Agency’s 3 Cs – Tips For Reinforcing Brand Awareness
Mindsparkz, is a creative product and packaging design agency. With our extensive experience in creating packaging designs for our clients, here are some tips for creating a positive first impression for your brand.
The first thing people will notice about your brand is the packaging. Color makes up the main visuals of any packaging design. The use of color and logo must be strategic, depending on your product design and marketing message.
For instance, if your packaging is for a novelty product, or one that targets the younger market, consider using vivid colors to evoke excitement. Alternatively, for natural products, consider earthy packaging colors instead.
Next, make sure the color theme of your packaging design aligns with your brand. This consistency in color theme helps strengthen your brand identity in the market. It allows customers to associate your brand with your product through its packaging.
For instance, Coca-Cola’s color theme features red, white, grey and black. As such, their packaging are usually in any of these 4 colors, with red being the most dominant. When you see a red carton of soft drinks, it’s not Pepsi but Coca-Cola’s the first thing that comes to your mind.
Just as important as maintaining brand consistency in your marketing, designing your product packaging that’s consistent with your brand’s identity is as crucial.
Always customize your packaging to trigger a connection between customers and the brand.
Create a memorable brand experience for customers by considering a more hands-on design approach for a better unwrapping experience!
In addition, customize contents on the packaging in a way that forms a lasting impression on your customer’s mind. This helps to establish finer brand perception that connects to your brand values.
For instance, if maintaining business transparency is one of your brand values, perhaps a transparent packaging can help convey that message. A short and crisp custom message on your packaging can do the trick as well.
Are you looking to grow your brand with an experienced packaging design agency? Look no further than Mindsparkz! We specialize in various design aspects, including graphic design services, product design services and web design services. You can rest assured that we can deliver all your packaging design needs in a timely manner.Read More